Crocs Dances into Second Year of “Come As You Are” with a Musical Starring Drew Barrymore
The musical celebrates what people can do when they’re comfortable in their own shoes
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Brand ambassador Drew Barrymore wears Crocs Isabella Graphic Sandals in the brand’s feature film-inspired musical for year two of its "Come As You Are" campaign. (Photo: Business Wire)
“When we were discussing how to make ‘Come As You Are’ bigger and better for 2018, a musical was the first thing that came to my mind,” Barrymore said. “I’m not a singer or a dancer, but for this campaign to celebrate what is achievable when we are comfortable just being ourselves, I wanted to get outside of my comfort zone. I love how it turned out and it has proven to me that when you’re comfortable in your own shoes, you can do anything.”
The goal of “Come As You Are” is to spark conversation around what people can do when they’re comfortable in their own shoes – bringing authenticity and humanity to the campaign message. It will run in markets around the world and be driven by a mix of digital advertising, social media activations and influencer partnerships.
Crocs’ most popular collections will be showcased throughout the campaign, including LiteRide™, the brand’s newest innovation in comfort technology, Crocs Isabella, Swiftwater and, of course, the iconic Classic Clog.
“If ‘comfort’ is our truth, then ‘Come As You Are’ is our rally cry,”
Returning as global brand ambassadors and starring alongside Barrymore in an all-cast version of the musical are YOONA, the South Korean musician and actress who broke onto the scene in 2007 as a member of Girls’ Generation, and Henry, an international singer, songwriter, musician and composer.
“From day one, I knew ‘Come As You Are’ would be successful,” Henry said. “We’ve all had ups and downs, highs and lows. ‘Come As You Are’ celebrates all of life’s moments and makes you proud to be you. The musical does that in an even more upbeat, fun and positive way.”
To learn more about the “Come As You Are” campaign, visit www.crocs.com/comeasyouare.
Ryan Roccaforte, 720-378-1048