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Crocs Extends Partnership with Drew Barrymore; Announces ‘Drew Barrymore ♥ Crocs’ Product Collaboration for 2018

August 2, 2017

NIWOT, Colo., Aug. 02, 2017 (GLOBE NEWSWIRE) -- Crocs, Inc. (NASDAQ:CROX) today announced a product collaboration on a line of special-edition footwear styles for women and children, designed in partnership with Drew Barrymore.

Drew Barrymore ♥ Crocs Colorblock Crocband Sketch
The Drew Barrymore ♥ Crocs line will launch globally in the spring of 2018, combining the comfort and bold colors consumers love about Crocs with touches of Barrymore’s personal design style – including exclusive graphics and embellishments.


Drew Barrymore ♥ Crocs Sloane Graphic Slide
The Drew Barrymore ♥ Crocs line will launch globally in the spring of 2018, combining the comfort and bold colors consumers love about Crocs with touches of Barrymore’s personal design style – including exclusive graphics and embellishments.


Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/be183796-498a-4010-85c3-494a3e82452f
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The Drew Barrymore Crocs line will launch globally in the spring of 2018, combining the comfort and bold colors consumers love about Crocs with touches of Barrymore’s personal design style – including exclusive graphics and embellishments.

Crocs began its partnership with the Golden Globe Award-winning actress, producer, director, cosmetics line creator, author and mother in late 2016 when she joined the brand’s “Come As You Are” campaign as one of four ambassadors touting the uniqueness of individuals and inspiring everyone to be comfortable in their own shoes. Barrymore will continue in that role throughout 2018, in addition to collaborating on her new line.

“Working with Crocs as an ambassador for ‘Come As You Are’ has reinforced what I have always loved about the brand – it’s optimism, versatility and comfort, with a little bit of quirkiness. In a word, it’s me,” Barrymore said. “Collaborating on the Drew Barrymore Crocs line was a natural next step in our partnership. I’m thrilled to share the love I put into designing these styles with the world.”

“Drew has been hands-on in making sure that our Drew Barrymore Crocs collaboration personifies her optimistic personality, upbeat attitude and unpretentious spirit, while continuing to celebrate one-of-a-kindness through the universal feeling of love,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing.    

The Drew Barrymore ♥ Crocs product collaboration will feature two collections of special-edition shoes for women and children, featuring bright colors and new graphics that speak to Barrymore’s personality and design philosophy. The first collection will be available to consumers worldwide beginning in February of 2018, and will feature bold colors and custom-designed charms on special-edition Crocs Classic Clogs, Crocband Clogs and Sloane Slides. The second collection will launch in May of 2018, and will feature exclusive graphics on Crocs Classic Clogs, Crocband Clogs and Sloane Slides, as well as Isabella Sandals and Flips. Both collections will be available at select stores globally and on crocs.com.

About Crocs, Inc. 
Crocs, Inc. (Nasdaq:CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, and lightweight qualities that Crocs fans know and love.

To learn more about Crocs, visit www.crocs.com.

Media Contact:
Patrick Rich
Crocs, Inc.
303-848-7000
prich@crocs.com

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