Crocs “State of Fun” Survey Identifies Moms’ Fun Deficit in Time for Mother’s Day
Compared to the rest of U.S. adults, moms (79%) are more likely to say they need more fun in their lives. It’s no wonder: moms will have 10 fewer days of fun over the course of a year compared to the general U.S. population, according to the study.
The three top reasons for moms’ fun deficit: no extra money to spend on fun or activities (61%), a busy home life and responsibilities (52%), and being too busy with kids (38%).
“It’s been cited on the U.S. presidential campaign trail that there is a fun deficit in America, which made us wonder how big that deficit is and what we can do about it at Crocs,” said
The U.S. survey conducted in late March by
A little more fun can go a long way, especially among U.S. moms. More than dads or adults overall, moms say that a fun day means they’ll smile or laugh a lot more than usual (80%), feel energized (66%), and won’t stress out over little problems (59%). Moms also are 59% more likely than all adults to say that fun means not yelling or raising their voice as much.
With moms being more responsive to fun than other adults, it’s no wonder she is the family’s Chief Fun Officer: 72 percent of moms plan for family fun compared to 53 percent of dads. And moms having more fun can benefit everyone in the family: 64 percent of Americans agree that if mom’s not happy, nobody’s happy.
So what can we do to close the fun deficit among moms?
“For starters, just be a better observer of what makes moments special for our moms, and it begins with putting away the smartphone on Mother’s Day unless it’s picture time,” said McClelland. “Three in four moms in the survey say they don’t want mobile devices to interrupt the fun, so we need to respect that.”
McClelland was struck by the survey finding that 64 percent of moms rank Mondays as the least fun day of the week. That’s 25% more loathing for Mondays compared to U.S. adults overall and worst among the six countries surveyed.
McClelland partnered with
Finally, McClelland says to dress for the fun you want to have. Seven in ten moms – more than dads and U.S. adults in general – say that shoes are important when getting ready to have fun.
“If you’re going for fun, colorful and comfortable shoes can help,” said McClelland. “Crocs is a brand that embraces quirky but stylish fun, with a surprising variety of shoe and sandal styles, in addition to the classic clog created from the super comfy and lightweight Croslite™ material.”
*The U.S. survey was conducted from
Visit www.crocs.com for additional information.
Katy Michael/Crocs Inc.(303) 848-7000 firstname.lastname@example.org