Moms Just Wanna Have (More) Fun!
NIWOT, Colo., May 02, 2016 (GLOBE NEWSWIRE) -- Put down the smartphone and have fun in the moment this Mother’s Day – American moms need more fun. The first-ever “State of Fun” survey commissioned by Crocs, Inc. (NASDAQ:CROX) shows that 90 percent of U.S. moms connect fun to their personal health and well being, yet 63 percent say they’re having less fun today than they did 10 years ago.
Compared to the rest of U.S. adults, moms (79%) are more likely to say they need more fun in their lives. It’s no wonder: moms will have 10 fewer days of fun over the course of a year compared to the general U.S. population, according to the study.
The three top reasons for moms’ fun deficit: no extra money to spend on fun or activities (61%), a busy home life and responsibilities (52%), and being too busy with kids (38%).
“It’s been cited on the U.S. presidential campaign trail that there is a fun deficit in America, which made us wonder how big that deficit is and what we can do about it at Crocs,” said Crocs Chief Marketing Officer Terence Reilly. “We polled more than 2,200 adults in the U.S. and about 13,000 across six countries for the first-ever Crocs ‘State of Fun’ survey, and uncovered a much larger fun deficit in America than we ever imagined, especially among moms.”
The U.S. survey conducted in late March by ORC International found that while Americans feel they enjoy more fun than citizens of the U.K., Germany, China, Japan and Korea, 78 percent of U.S. adults say that people in America are too stressed. U.S. women feel it even more: 83 percent of women say the country’s too stressed compared to 73 percent among men.
A little more fun can go a long way, especially among U.S. moms. More than dads or adults overall, moms say that a fun day means they’ll smile or laugh a lot more than usual (80%), feel energized (66%), and won’t stress out over little problems (59%). Moms also are 59% more likely than all adults to say that fun means not yelling or raising their voice as much.
With moms being more responsive to fun than other adults, it’s no wonder she is the family’s Chief Fun Officer: 72 percent of moms plan for family fun compared to 53 percent of dads. And moms having more fun can benefit everyone in the family: 64 percent of Americans agree that if mom’s not happy, nobody’s happy.
So what can we do to close the fun deficit among moms? Audrey McClelland, mother of five and founder of the MomGenerations.com website for mothers, consulted with Crocs to turn the survey findings into action items.
“For starters, just be a better observer of what makes moments special for our moms, and it begins with putting away the smartphone on Mother’s Day unless it’s picture time,” said McClelland. “Three in four moms in the survey say they don’t want mobile devices to interrupt the fun, so we need to respect that.”
McClelland was struck by the survey finding that 64 percent of moms rank Mondays as the least fun day of the week. That’s 25% more loathing for Mondays compared to U.S. adults overall and worst among the six countries surveyed.
McClelland partnered with Crocs to hatch the idea for #MomsMonday on social media. Beginning the Monday after Mother’s Day, Crocs will use its social media channels to encourage moms to show others how they’re breaking up the Monday blues.
Finally, McClelland says to dress for the fun you want to have. Seven in ten moms – more than dads and U.S. adults in general – say that shoes are important when getting ready to have fun.
“If you’re going for fun, colorful and comfortable shoes can help,” said McClelland. “Crocs is a brand that embraces quirky but stylish fun, with a surprising variety of shoe and sandal styles, in addition to the classic clog created from the super comfy and lightweight Croslite™ material.”
The U.S. 2016 Crocs State of Fun Survey* was conducted from March 21-30, 2016, with 2,283 U.S. adults from the 50 states and the District of Columbia.
To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.
*The U.S. survey was conducted from March 21-30, 2016, with 2,283 adults and, of these, 504 were mothers of children under 18. The survey was fielded using opt-in consumer panels through ORC International. At the time of the survey, participants had to have been at least 18 years of age or older. The data were weighted to reflect the country’s profile of adults based on age, gender, region, race and education. Because the online sample is not a random probability sample, sampling error is not measureable for this survey.
About Crocs, Inc.
Crocs, Inc. (Nasdaq:CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to "Find Your Fun" in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.
Visit www.crocs.com for additional information.
Katy Michael/Crocs Inc.