We’re giving people yet another reason to feel comfortable in Crocs shoes.
Following a successful pilot, Crocs, Inc. announced the expansion of our
“Old Crocs. New Life.” shoe takeback program
this spring, reaching over 150 retail stores and online customers in the
continental U.S. (excluding Hawaii and Puerto Rico).
The program represents an important step in our circularity journey —
establishing collaborative, responsible partnerships that not only
consider the impacts of our products on the environment, but also work to
reduce harm through innovation.
How “OLd Crocs. New Life.” Works
We have established designated collection boxes and a no-cost mail-back
service that allows customers to give their Crocs shoes back to us in any
condition — from gently worn to well-loved.
Based on what we learned from our pilot program, collection boxes are now
taken to our partners at
ReCircled, where they are sorted based on their next-best path to reuse. Crocs
shoes in good condition are directed to
Soles4Souls’
4Opportunity program, which works with a global network of entrepreneurs
in developing countries to launch and sustain their own small businesses
selling donated shoes and clothing.
Well-loved Crocs shoes will stay at ReCircled, where every effort will be
made to process, sort and deconstruct them into post-consumer recycled
material streams that have the highest potential for reuse.
“The growth of this program is an exciting continuation of our efforts to
address the environmental and social challenges faced by the fashion
industry and ultimately make a difference by keeping shoes on feet and out
of landfills,” said Deanna Bratter, Vice President, Global Head of
Sustainability, Crocs, Inc.
Why Our Takeback Program is important
According to experts at Circular, approximately 23 billion pairs of shoes
are made each year, and billions end up in the landfill. Our
takeback program recognizes the impact of this waste, strives to give old
Crocs shoes a chance at a longer life and keeps footwear out of landfills.
We plan to continue to leverage partnerships and product innovations to
further our impact and reduce waste in manufacturing, distribution and
product end-of-life. To learn more about how Crocs champions circular
models of production and consumption, see the
2023 Comfort Report.