This includes:
We are proud that our brands help people express themselves and live a little more comfortably. And yet, we know there’s more we can do to advocate for environmental and social change in our communities, along our value chain, and for our employees.
The 2024 Comfort Report is our fourth annual progress update on our Purpose strategy, Corporate Responsibility, and Sustainability activation. Our report seeks to explain what Purpose means to Crocs, Inc. and summarize our progress in enacting our Purpose strategy across our company and brands.
“Embedding impact into the way we operate isn’t just about doing good – it’s also about creating a resilient, future ready business.” -Andrew Rees, CEO
Our ability to drive progress across our global ambitions requires strong oversight and accountability structures. To act on our Purpose strategy and remain accountable to our ambitions we have established the following four goals.
In staying true to our innovative spirit, we are shifting away from a reliance on fossil fuel-derived inputs to instead focus on alternative materials that support our 50% carbon reduction goal for the Crocs Classic Clog. We're now in the process of evaluating whether this goal related to bio-circular materials, or another approach, is more in line with our business needs and Purpose ambitions.
We are identifying opportunities for meaningful emissions reductions across our operations, in our raw materials, and through our transportation & distribution.
We reducing the carbon footprint of our most popular Crocs style through raw materials innovation.
100% of Tier 1 factories by 2023.100% of Tier 2 suppliers by 2024.
Our oversight structures help us gather insight into the aspects of our supply chain that we don’t directly control.
Building upon our guiding pillars of Comfort for The Planet, Comfort for Our Communities, and Comfort for All People, our long-term, intersectional strategy includes four key ambitions grounded in a foundation of responsibility and governance.
Crocs, Inc. will foster inclusive workplaces in which individuality is a path to opportunity for our workforce and a source of collective strength.
Everything we do starts with our people. We champion all one-of-a-kinds and take a holistic approach to the development of our programs, benefits, and culture. We aim to foster an inclusive workplace that reflects our efforts to be ‘delightfully democratic’ and ‘confidently comfortable.’
We prioritize the physical safety and well-being of each employee regardless of job function or location, regularly evaluate the best ways to reward and recognize our employees, provide access to a self-determined path of development, and foster a workplace in which all individuals can thrive. In 2024, our teams led major initiatives at each of our distribution centers to further embed best practices, rigorous evaluations, and crucial discussions to strengthen our safety management program. As a result, our safety rates, including TRIR, have improved year-over-year, and continue to remain lower than the industry average, as of the end of 2024.
Crocs, Inc. will champion circular models of production and consumption through more innovative product design and collaboration.
When it comes to circularity, we continue to think outside the (shoe)box – finding creative end-of-life solutions when it's time for a fresh pair of kicks, sourcing alternative materials, and expanding the use of recycled content in our packaging. Incorporating bio-circular content within our Croslite™ compounds is one intervention that minimizes our reliance on virgin and fossil-fuel derived materials, and our use of these materials so far has supported both our Circularity and Climate objectives.
In collaboration with employees, and fans, we’ve hit major strides with our Crocs takeback program, expanding to all stores and online in the continental U.S., as well as Canada. Returned shoes that are in wearable condition are donated to our partners at Soles4Souls who distribute them to global entrepreneurs through their 4Opportunity program. Shoes in non-wearable condition are sorted into proper material recycling streams by our partners at ReCircled. Building off the success of our program, in 2024, we launched a limited-edition Keep it Going (KIG) Classic Clog featuring 25% post-consumer recycled content.
Crocs, Inc. will work to mitigate our contribution to climate change and recalibrate our resource use.
As a member of the footwear and apparel industry, we recognize the need to lower our greenhouse gas (GHG) emissions, mitigate risks associated with climate change, and build resiliency into the way we operate. As we continue to update our GHG inventory, we are letting data lead the way, illuminating opportunities that meet shared objectives within our business strategy and Circularity and Community ambitions.
In 2024, we took early actions towards achieving our goals, exploring the effectiveness of emissions reduction interventions. We began the construction of our first on-site solar project, optimized transportation and distribution routes, and increased the use of alternative materials in our CrosliteTM compounds to reduce the carbon footprint of our Classic Clog.
Crocs, Inc. will address barriers to unlock opportunities for all communities to be safe, resilient, and thriving.
At Crocs, Inc., we believe everybody should have the opportunity to step up to their greatest potential. Our Community Impact program, STEP UP TO GREATNESS (SUTG), helps young people (ages 15-29) gain the STEP UP skills they need to build confidence, access new opportunities, unlock their potential, and be a positive force in their communities. We’re using the power of our brands, business, stores, relationships, and products to find opportunities that create long-term impact.
In 2024, we welcomed Big Brothers Big Sisters (BBBS) - the preeminent youth mentoring organization in the U.S. and Canada - as a new strategic nonprofit partner in North America. We also engaged with UNICEF’s UPSHIFT program as a global partner, supporting their work as a social innovation accelerator that equips young people with skills, workshops, mentorship, and entrepreneurial challenges.
Crocs, Inc. will model good corporate stewardship, acknowledging that our license to operate includes responsible practices across our business and supply chain.
We continue to enhance the effectiveness of our governance structures, anchoring our Purpose strategy in a strong foundation that supports outcomes driven by our ambitions. This includes regularly reviewing our policies, creating feedback mechanisms, and increasing the transparency of our environmental and social performance with key stakeholders. We’re also collaborating directly with partners along the value chain to focus on social compliance and gain a deeper understanding of their operational impacts.
Our oversight structures help us work hand-in-hand with our suppliers to develop and implement audit and compliance mechanisms, giving us insight into the aspects of our supply chain that we don't directly control. We use our Factory and Supplier Code of Conduct and our social audit checklist to guide our social compliance audit processes so we can be sure that all of our active suppliers are in good standing with our values, processes, and requirements. Last year, we reached our goal to have 100% of Tier 1 factories complete social compliance audits by the end of 2023, and have proudly maintained this number since then. This year, we reached the same milestone for Tier 2 suppliers, with 100% of Tier 2 suppliers completing a social compliance audit by the end of 2024.
We prepare disclosures in line with globally recognized environmental, social, and governance (ESG) frameworks to help our stakeholders understand how we are managing impact-related risks and opportunities. Through reporting, we seek to transparently summarize our year-over-year progress on our stated ambitions.
*These indices are included within the body of the 2021 report.
1This goal is calculated on a per pair basis for the Crocs Classic Clog.
2All demographic data excludes individuals that chose not to disclose gender or race.
3This metric represents a combined TRIR for our Ohio distribution center (of 1.16), our Nevada distribution center (of 0.76), and our Netherlands distribution center (of 1.3) in 2024.
4This reflects the reduction from the 2021 baseline for our official Classic Clog carbon footprint reduction goal.
5This figure includes shoes donated through all Soles4Souls donation programs (including relief), but excludes shoes collected through the takeback program.
6There are three types of audits that may apply to our factories and suppliers: 1) social compliance audits, including the Higg verified FSLM; 2) Higg FEM, both self-assessment and verification by a third party on the Worldly platform; and 3) simulated anti-forced labor audits, conducted by our internal GTC team.
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