At Crocs, Inc., creating Comfort for Our Communities means helping young people step up to their greatest potential. Part of how we do this is by leveraging the power of our brands and products to elevate the ideas and inspirations of young people around the world. The Crocs brand’s Jibbitz™ for Good initiative brings this to life by combining self-expression with social impact, giving fans the chance to customize their Crocs clogs while celebrating the work of global nonprofits. We call this, Personalizing with Purpose!
This August, in celebration of International Youth Day, we introduced our second limited-edition Jibbitz for Good 5-pack in partnership with RIVET, a global nonprofit that funds and amplifies youth-led social change projects.
The Jibbitz charms in this collection were designed with the help of young changemakers from the US, Canada, the UK and India. Each of them was asked a simple but powerful question: What does changemaking look like? Their answers became the inspiration for unique Jibbitz charms that symbolize the energy, creativity, and innovative solutions that young people bring to their communities around the world.
To deepen the impact, Crocs contributed $50,000 to support RIVET’s grants for youth-led projects. These funds will help young leaders continue to build confidence, drive positive change, and unlock their full potential – all in advancement of the Crocs, Inc. goal of helping 3 million young people step up to greatness.
The changemakers have been sharing their own voices and stories. You can hear directly from two of them in this interview with Crocs, Inc. Director of Social Impact, Sarah Rushton. Changemaker Tony Weaver Jr. visited the Crocs store in Soho, New York to share more about what inspired his response for this unique Jibbitz charm design – watch his answer here.
Fans can purchase the Celebrate Changemaker Jibbitz 5-pack and join us in turning personal style into meaningful action.
Jibbitz for Good is one of the ways Crocs is creating Comfort for Our Communities. Learn more about our Community Impact and ongoing initiatives here.