Rupert Campbell serves as the Executive Vice President and Brand President of the HEYDUDE brand, having been appointed to the role in November 2025. In his role, Mr. Campbell is responsible for leading all element's of the brand's product, marketing, and commercial go-to-market strategy. Mr. Campbell joined Crocs in March 2025 as Senior Vice President and Chief Commercial Officer of HEYDUDE, where he was responsible for overseeing and executing the commercial strategy for HEYDUDE globally. Prior to joining Crocs, Inc., Mr. Campbell served as the President of Adidas North America where he led a market of more than $6 billion in revenue and a team of 10,000. During his 10 years with the company, he served in various leadership positions across several international regions including Europe and Russia, helping to transform consumer perception of the brand and improved competitive performance.