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Comfort Young-and Colorful-at Heart
WSA, Aug 5, 2004
Pedestrian Shops, Boulder, Colo., and Comfortableshoes.com
Richard Polk, president
Number of stores: 2(average:1,200 sq. ft.) Open since: 1969
Buying plan: “Just this past February, our business surged forward. And since then, we’ve been on a catch-up path. We’re catching up economically and part of it has been that we’ve been very fortunate with some brands. In 30 years, I’ve never seen anything like Crocs.”
On the hunt for: “We will have everything made by Crocs. One month this spring we sold 1,700 units to everyone from middle-school girls to business guys and physicians.”
Download: Comfort.pdf
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