For: Crocs, Inc.
Company Contact: Peter Case/Chief Financial Officer
(303) 848-7000
Tia Mattson/Public Relations Manager
(303) 848-7199
Investor/Media Contact: Integrated Corporate Relations, Inc.
Investors: Chad Jacobs/Brendon Frey
Media: Michael Fox
(203) 682-8200
CROCS, INC. ENTERS INTO CREATIVE LICENSING AGREEMENT WITH NICKELODEON
New Line of Crocs to Feature Hit Nick Properties SpongeBob SquarePants and Dora the Explorer
NIWOT, COLORADO – February 1, 2007 – Crocs, Inc. (NASDAQ: CROX) today announced that it has entered into a creative licensing agreement with Nickelodeon, the number-one entertainment brand for kids, and will introduce an exclusive, limited edition line of footwear incorporating the popular Dora the Explorer and SpongeBob SquarePants characters. The new line will be available at select U.S. retail locations in summer 2007.
Ron Snyder, CEO of Crocs, stated: “We are thrilled to partner with Nickelodeon, as we bring the favorite network for kids together with kid’s favorite footwear. Crocs will be launching a new line of exciting footwear for our young customers featuring characters with unparalleled kid appeal. Nickelodeon’s Dora the Explorer and SpongeBob SquarePants are a great fit with Crocs and we see this licensing agreement as a fantastic opportunity to connect with our target consumers, and grow our brand and business.”
“Nickelodeon is a big fan of Crocs and we are delighted to bring this innovative partnership and our new footwear products to consumers just in time for summer,” said Hal Snik, senior vice president/soft goods of Nickelodeon & Viacom Consumer Products. “When you combine the fun of Dora the Explorer and SpongeBob SquarePants with a colorful and irresistible product like Crocs, moms and kids are sure to respond.”
The Crocs Nickelodeon line, which is targeted to children aged 2 and up, will feature a variety of kid friendly designs and styles. The partnership brings two of the most highly regarded kids licenses to Crocs allowing the brand to further expand its family appeal.
About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 400 Jibbitz designs are available to consumers for personalizing and customizing their Crocs™ footwear.
Crocs are sold in more than 70 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.
About Nickelodeon:
Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and represents such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 92 million households and has been the number-one-rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
Forward Looking Statements Certain information contained in this press release may be deemed to constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, our ability to obtain and protect intellectual property rights and other factors described in our annual report on Form 10-K under the heading “Risk Factors,” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.