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Crocs Rock
Indianapolis Star, Jul 13, 2006
Maybe you saw Carolina Hurricanes defenseman Mike Commodore wearing them in the locker room during the Stanley Cup playoffs.
Or maybe you noticed Ben Affleck and his wife, Jennifer Garner, sporting them in the pages of a celebrity glossy.
Or maybe you saw a kid wearing ‘em in the park.
They’re Crocs. And they’re the hottest footwear of the summer.
The clog-like, colorful shoes are made of a lightweight, antimicrobial resin called Crosslite, which helps the shoe mold to your feet.
“I love them; they’re extremely comfortable,” said Dustin Stines, 23, of Indy’s Northside. “They are kind of squishy, they’re flexible and they give you support. You can also wash them in the dishwasher, which is cool.”
– Lindsay Lyon
Choices of Crocs
Of the 17 styles (including three for kids), the original Croc — and the most popular — is the Beach, with lots of holes up top for an airy shoe that even floats. The Beach’s closest twin is the Cayman, a second-generation Croc. The hard part is choosing Beach or Cayman in one of 18 shades, from butter to chocolate.
Aspen is what you might find on the feet of workers at hospitals or restaurant kitchens. They’re closed-toed, with no holes on top. Their cushiony footbed makes them a top choice for people who stand at work. Cloud and Relief are Crocs for people with a multitude of foot issues, from bunions to heel bruises.
The right fit
According to the company, Crocs should fit loosely, so that the sides of your feet don’t touch the sides of the shoe and your toes don’t hit the front. Ideally, once your foot is centered in the shoe, you should have 1/4 to 1/2 inch of space in front of your toes and behind your heel. When you lift the strap, you should be able to get your finger between the strap and heel.
Buying Crocs
They’re not hard to find. Crocs are sold in more than 7,300 stores around the country — and growing fast. Find them locally at Dick’s Sporting Goods, Wild Oats, Wild Birds Unlimited or other independently owned stores. You can also buy them or find a list of more local stores at www.crocs .com. Expect to pay between $29.99 and $59.99, depending on size and style.
Crocs forever?
Some retailers out West say the company is having trouble keeping up with demand, and it’s hard to keep enough in stock. Others say the shoes are a fad. But all signs so far show no signs of Crocs slowing down this summer.
Crocs business
Three guys from Boulder, Colo., founded the company in 2002 to market the shoe developed and manufactured by Foam Creations. At first, the shoe was marketed to the boating community as the perfect nonslip shoe that can get wet and not leave scuff marks. Later, they realized Crocs had wider appeal, and by 2003, the shoes were being mass-marketed.
Stylin’ in Crocs
Wear them traditionally, with the strap pulled around the back of the ankle. Push the strap up on the shoe for a clog look.
Or do what the cool kids are doing — pop off the back strap and mix and match straps from another pair of Crocs or from those of your friends?
-Raleigh News & Observer
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