For Immediate Release
Media Contact:
Tia Mattson
CROCS Footwear
(303) 468-4283
tia@CROCS.com
Donna Crafton
Ogilvy Public Relations Worldwide
(303) 634-2685
donna.crafton@ogilvypr.com
CROCS™ Inc. Launches Athens™ Flip-Flop, Rugged Off Road™ Model and Expands Color Palette at Outdoor Retailer Trade Show
Salt Lake City, Utah, January 26, 2006 – CROCS™ Inc., manufacturer of a new breed of comfort shoes, will introduce the Athens™ flip-flop and a rugged outdoor shoe, the Off Road™, to join its line of footwear offerings at the Outdoor Retailer Trade Show in Salt Lake City, Utah. In addition, CROCS will unveil a new color, army green, which will be available exclusively in the Off-Road product line, as the 18th color in its vibrant color palette. Retailers can view the new models by visiting the CROCS booth #5216 at the Salt Palace Convention Center January 28 – 31, 2006.
The Athens model (MSRP: $29.99) features CROCS’ exclusive proprietary closed cell resin, Croslite™, which warms and softens with body heat, while molding to the foot. The sculpted footbed has been ergonomically enhanced for maximum cushion and comfort. The Athens is an innovative addition to CROCS™ unique line of lightweight, non-marking, odor-resistant footwear. The Athens, available at retailers in March 2006, will come in women’s sizes (6-11), and men’s sizes (4-13) in 11 fashionable two-tone color combinations.
The Off-Road shoe model (MSRP: $39.99) is made for consumers with active outdoor lifestyles. With a rugged sole for ultimate traction as well as a capped toe and adjustable turbo strap, it is the perfect shoe for hiking, river sports, or activities that require grip and more traction. The Off Road will be available at retailers in April 2006 and will come in women’s sizes (6-12) and men’s sizes (4-13) in five colors, including army green, the newest color to be introduced by CROCS.
“Adding the Athens and Off Road models to our current line-up will enhance the CROCS™ footwear offerings and offer ideal shoes for outdoor enthusiasts, who demand comfort and durability,” said Ron Snyder, CEO of CROCS Footwear. “We have continued our commitment to comfort and function with these new models, which both feature our proprietary Croslite resin that offers the ultimate in comfort and function.”
About CROCS™:
CROCS Founders dreamed about the perfect boat shoe. They wanted fashion, function and fun in an extremely comfortable shoe.
In less than three years, CROCS has become a phenomenon all its own, loved by, doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of course – boaters.
Hop on a boat, stroll on the beach, or walk to a meeting, and you’ll see that CROCS shoes are the most comfortable and versatile shoes you’ll ever own. CROCS are a new breed of footwear that provides comfort and performance through its unique materials and designs. All CROCS shoes feature CROCS™ proprietary closed cell resin, Croslite™, which warms and softens with body heat and molds to the user’s feet. The European styling of the orthotic heel, built-in arch support, and tarsal bar position your feet for the ultimate in foot comfort and health. CROCS are perfect for boating, diving, water sports and every day wear. They will not mark floors or boat decks and are ideal for people who are on their feet all day and need light, comfortable shoes. CROCS are sold in more than 6,200 North American retail locations and come in a wide array of colors and styles. www.CROCS.com