For interviews, product samples or other media related queries, please contact our PR Department at publicrelations@crocs.com.
Back to News
Special Report: Marketing 50
Advertising Age, Nov 13, 2006
Tia Mattson’s push to put Crocs, the colorful resin shoes, on the feet of stylish celebrities and their children, as well as in the pages of magazines on topics ranging from kids to gardening, really paid off this year. The 32-year-old Crocs public-relations manager helped garner more than 800 million editorial impression for the brand in 2006, which in turn fueled sales for the first half of the year to $130.5 million, a 256% jump from the same period in 2005. Next up: a Disney-branded line of Crocs and a 40-foot Crocs coach that will travel to 50 events next year.
-Stephanie Thompson
read more…