FOR IMMEDIATE RELEASE
Media Contact:
Tia Mattson Elexis Lewis
Crocs Footwear Linhart Public Relations
303-848-7199 303-951-2557
tia@crocs.com elewis@linhartpr.com
Crocs, Inc. Announces Jibbitz™ Charm Giveaway In Celebration of the DVD Premiere of Pirates of the Caribbean: At World’s End
Each Purchase of Pirates of the Caribbean-Inspired Crocs™ Shoes awarded with Free Pirates of the Caribbean-themed Jibbitz™ Charms
Niwot , Colo. , Dec. 7, 2007 – Crocs, Inc. (NASDAQ: CROX) announced today it will award free Pirates of the Caribbean-themed Jibbitz™ charms to customers who purchase Crocs™ shoes inspired by the Pirates of the Caribbean films at Crocs owned kiosks and retail stores. The promotion kicks off in conjunction with the DVD release of the third film in the trilogy – “Pirates of the Caribbean: At World’s End” – released on Tuesday, Dec. 4. Jibbitz, LLC, a wholly owned subsidiary of Crocs, Inc., is a unique accessory brand that produces Jibbitz™ charms, colorful snap-on products specifically suited for Crocs™ shoes.
Pirates of the Caribbean-inspired Crocs™ shoes are available in styles to suit pirates of all ages, including the DisneyPiratesBeach and Kids Disney Pirates Caymans. Both models and Jibbitz™ charms are available at Crocs, Inc. owned retail locations nationwide, while supplies last. To find Crocs, Inc.-owned retail locations, check the dealer locator at /.
“We continue to see the Disney brand and characters as a terrific opportunity to connect with our target consumers,” said Ken Chaplin, VP of Licensing, Crocs, Inc. “We are excited to offer pirate lovers a way to express their Pirates of the Caribbean fascination with limited-edition Jibbitz ™ charms and shoes that are just as comfortable as they are striking.”
Both the Disney Pirates Beach (MSRP: $34.99) and the Kids Disney Pirates Cayman (SRP: $29.99) are constructed using Crocs’ proprietary Croslite™ material, a non-marking, anti-microbial closed-cell resin, and are available in two color combinations – black with red art, and red with black art. Both models also include all of the traditional comfort-focused features of Crocs™ shoes, including an orthotic foot bed, slip-resistant soles, ergonomic Italian stylizing and ventilation holes perfect for the Pirates of the Caribbean-themed Jibbitz™ charm. The DisneyPiratesBeach model is available in women’s and men’s sizes XS to XL. The Kids Disney Pirates Cayman is available in sizes 4/5-3.
About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 1,200 Jibbitz™ Charms and designs are available to consumers for personalizing and customizing their Crocs™ footwear.
Crocs™ shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.