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Tia Mattson
Crocs Footwear
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Elexis Lewis
Linhart Public Relations
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Crocs Inc.™ Introduces Innovative 2008 Spring Line at FFANY
Niwot , Colo. , Dec. 4, 2007 – Crocs, Inc. (NASDAQ: CROX) today unveiled its Spring 2008 footwear line at the Fashion Footwear Association of New York (FFANY) trade show in New York City. The Crocs™ spring 2008 line includes 14 new styles featuring Crocs’ signature comfort combined with innovative design elements. All of the new styles are constructed with Crocs’ proprietary Croslite™ material, a non-marking, anti-microbial closed-cell resin. Retailers can view the new models, as well as the full Crocs™ line of more than 60 shoe styles, by visiting the Crocs™ booth #106 at Pier 94 Dec. 4-6, 2007. Retail introductions of new Spring 2008 shoe models will begin in January.
Crocs’ Spring 2008 line combines a fashion-forward sensibility with the utmost comfort. The shoe models include unique design elements and are constructed with an array of distinctive materials, including leather and canvas. The Crocs™ Spring 2008 line features five women’s styles, four men’s styles, two unisex style and three kid’s styles.
“The Spring 2008 line truly exemplifies the versatility and breadth of Crocs’ offerings,” said Ron Snyder, CEO of Crocs. “We are pleased to be able to offer customers a variety of unique and innovative styles that are just as comfortable as they are eye-catching.”
Crocs’ fashionable new Cyprus (MSRP: $49.99) model continues Crocs’ evolution of the traditional clog into a full line of comfort footwear by incorporating a four-inch heel and the classic comfort of Croslite™. The Cyprus is lightweight and a perfect shoe for any spring or summer outing. Available in women’s sizes 4-10, the Cyprus comes in six color combinations sure to spice up any fashionista’s wardrobe.
Crocs’ lovers will delight in the new men’s and women’s Santa Cruz model available in a variety of color combinations and patterns. The Santa Cruz (MSRP: $49.99) is a laid back, slip-on shoe that provides casual style from the beach to the boardwalk. The innovative new model features a canvas upper and Croslite™ footbed, allowing the shoe to conform to the foot creating a customized fit. The women’s Santa Cruz is available in sizes 6-12 and junior’s sizes 1-3, and the men’s Santa Cruz is available in sizes 7-13 and junior’s sizes 1-3.
Additional new shoe models in the Crocs™ Spring 2008 line include:
- The Yukon for men, a traditional clog with added rugged sophistication compliments of a leather upper and neutral color combinations
- The Malindi for women, a slim fitting, feminine design that allows women’s feet to breathe in warm weather
- The Adara for women, a funky twist on a traditional slide with a slender footbed and slightly elevated heel constructed specifically for a woman’s foot
- The Tikali, a men’s sandal with a rugged, lightweight sole made for those with a sense of adventure
- The Kids’ Otter, a sandal for active kids in fun color combinations complete with Jibbitz™-friendly holes to allow boys and girls to personalize their look
About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
Crocs™ shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.