For Immediate Release
Media Contact:
Jessica Packard
Crocs, Inc.
(303) 848-7197
jpackard@crocs.com
Ocean Minded Introduces Croslite™ Material into Select Products at the Action Sports Retailer Show in September
Limited Apparel Line Also Showcased at Newly Designed Booth
San Clemente, CA – September 7, 2007 – Ocean Minded, Inc., a wholly owned subsidiary of Crocs, Inc. (NASDAQ: CROX), today announced the use of Crocs’ proprietary closed cell resin Croslite™ material in the footbeds of select Ocean Minded ™ products. Retailers can view the new line up of products, which will be available to consumers in Spring/Summer 2008, at Ocean Minded’s newly designed booth #919 at the Action Sports Retailer (ASR) show in San Diego from September 7-9, 2007.
The first Ocean Minded ™ product to incorporate the Croslite™ material will be the Seaweed (MSRP $35) for Men and the Omega (MSRP $45) for Women. Available in Spring 2008, the Seaweed and the Omega will join a legacy of high-quality products including the Mokulua, an Ocean Minded tradition for more than 11 years.
“We are excited to introduce Crocs’ proprietary material, Croslite, into Ocean Minded products, combining extreme comfort with our natural and sustainable materials,” said Gary Ward, President of Ocean Minded. “Ocean Minded continues its commitment to provide top quality footwear and apparel while at the same time, maintaining our focus on leaving our environment cleaner than we found it.”
In addition to the introduction of the Spring/Summer ’08 line of footwear, Ocean Minded will debut a limited line of apparel. The collection will include men’s and women’s t-shirts (MSRP $24.99), all constructed with 100% organic cotton and eco-friendly water-based inks.
The new Ocean Minded tradeshow booth features beautiful imagery of the company’s sponsored athletes. A revolving slideshow illustrates the fragile state of our oceans and beaches, Ocean Minded beach clean-ups and lifestyle images.
The Ocean Minded™ brand was acquired by Crocs, Inc. in 2007. Today, Ocean Minded operates as a wholly owned subsidiary of Crocs, Inc. and its founders continue to live the Ocean Minded lifestyle by actively leading beach clean-ups, and supporting and educating customers on the importance of leaving the ocean and all waterways in better condition then when they were found.
About Ocean Minded
Ocean Minded was founded in 1996 by Gary Ward, built on the principles of protecting beaches, respecting the environment and an overall love for life. Ocean Minded is a leading designer and manufacturer of high-quality leather and EVA-based sandals primarily targeted at the beach, adventure and action sports markets.
At the core of Ocean Minded’s business philosophy is its involvement in causes to protect the environment. Ocean Minded actively participates with the Surfrider Foundation, a non-profit grassroots organization that is dedicated to the protection of the world’s oceans, beaches and waves through conservatism, activism, research and education.
About Crocs, Inc.
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
Crocs™ shoes are sold in more than 80 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.