FOR IMMEDIATE RELEASE
Media Contact:
| Tia Mattson
Crocs Footwear
303-848-7199
tia@crocs.com |
Elexis Lewis
Linhart Public Relations
303-951-2557
elewis@linhartpr.com |
YOU by Crocs™ Introduces Spring 2008 Collection at FFANY
Niwot, Colo., Dec. 4, 2007 – Crocs, Inc. (NASDAQ: CROX) today introduced the Spring and Summer 2008 YOU by Crocs™ Postcard collection. The Postcard collection includes 14 new fashionable styles inspired by some of the most luxurious getaway destinations from around the world. Retailers can view the new YOU by Crocs™ Postcard collection, as well as the full Crocs™ line of more than styles 60, by visiting the Crocs booth #106 and YOU by Crocs booth #209 at Pier 94 Dec. 4-6 during the Fashion Footwear Association of New York (FFANY) trade show in New York City. The YOU by Crocs™ Spring 2008 Postcard collection will be available in select retailers in February. The Summer 2008 Postcard collection will be available in select retailers in March.
The YOU by Crocs™ line sits at the intersection of fashion and comfort. All YOU by Crocs™ styles feature Crocs’ technologically advanced closed cell resin, Croslite™ material in the footbed providing for unsurpassed comfort. The comfort of Croslite™ material lined footbeds coupled with fashionable Italian design from EXO Italia design firm, acquired by Crocs in 2006, makes YOU by Crocs™ footwear the perfect fit for women who want comfort and fashion in a shoe.
“The You by Crocs™ Postcard collection represents the second seasonal launch of the innovative and fashion inspired footwear line, designed for women who want comfortable footwear without having to sacrifice style,” said Ron Snyder, CEO and President, Crocs, Inc. “The success of the You by Crocs™ line demonstrates our ability to further diversify our portfolio of unique footwear designs developed with our proprietary Croslite™ material.”
The Spring and Summer 2008 YOU by Crocs™ Postcard collection (MSRP: $140-$175) – is the first collection to introduce a traditional heel and a true flat. The styles ranging from a peep-toe heel to a shiny patent leather lace up flat – all incorporate luxurious leather and patent leather in a variety of fashion-forward colors, and will be available in women’s sizes 6-10.5.
The stylish new Acapulco model is a cork wrapped, three-inch wedge destined to become a staple in fashionable wardrobes. The Acapulco (MSRP: $150) comes in yellow, fuchsia, turquoise, white and black patent leather with metal hardware detailing to enhance the design. Style-savvy women will find the Acapulco comfortable for all-day wear this spring and summer because of its leather lined Croslite footbed with extra padding in the ball-of-the-foot and heel.
A twist on the traditional Mary Jane, the Venice model is the perfect spring shoe for work and play. The Venice (MSRP: $175) features a three-and-half-inch heel, oversized front trap with an adjustable buckle and fashionable punch hole detailing. Available in fuchsia, green, grey and black patent leather, the Venice is sure to brighten up any spring day.
A true standout shoe, the Mykonos model is reminiscent of ancient Greek style with an updated fashion-forward sensibility. The Mykonos (MSRP: $160) has a 3/8 inch heel, a flip-flop like facet for toes, and comes in white or black patent leather, as well as gold, silver and bronze metallic leather. Ankle wrap laces allow for multiple styles, making the Mykonos a functional and stylish shoe for fashion-conscious women.
The remaining YOU by Crocs™ shoes from the Spring and Summer 2008 Postcard collection include the French Rivera, Algarve, Positano, Sydney, Naples, Monaco, Catalina, Fiji, Bali, Kona, and Cape Cod. The full YOU by Crocs™ Postcard collection will be available online at http://www.youbycrocs.com/ in February.
About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
Crocs™ shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.