Media Contact
Stephanie Koon
Crocs, Inc.
303-848-7198
skoon@crocs.com
Salt Lake City, UT – January 23, 2008 – Ocean Minded, Inc., a wholly owned subsidiary of Crocs, Inc. (NASDAQ: CROX), today announced its new line of footwear at the Outdoor Retailer show in Salt Lake City (Booth #32370). The new Ocean Minded™ shoes incorporate Crocs’ proprietary Croslite™ material – an odor resistant, antimicrobial closed-cell resin – in the footbeds and midsoles, providing ultimate comfort.
The new 2008 line from Ocean Minded combines innovative style and design with the utmost comfort. For the first time, Ocean Minded is introducing a line of closed-toe shoes with the release of the Lowers (MSRP: $55) for men and the Solana (MSRP: $55) for women. Each new slip-on shoe style is made of canvas with a metal-free suede upper, embroidered eyelet and hand-made stitches. The outsole, in keeping with the company’s environmentally-friendly focus, is made from recycled car tires. These new fully enclosed shoe offerings provide a casual style that is ideal from the beach to the street. The 2008 line joins a legacy of high-quality products, an Ocean Minded tradition for more than 11 years. The women’s Solana is available in sizes 5-10 and the men’s Lowers is available in sizes 8-14.
The new 2008 line also includes:
For Men :
- Uppers (MSRP: $65) – a casual but sophisticated shoe with hemp laces, bamboo lining, and a Croslite™ material footbed and midsole.
- Cottons (MSRP: $55) – a laid-back, lace-up, canvas shoe that allows the foot to breathe in warm weather. Both shoes feature outsoles made from recycled car tires.
For Women :
- Carmel (MSRP: $60) – a canvas, slip-on shoe in tan, brown, and black with embroidered eyelet and hand-made stitches. The Carmel features a Croslite™ material footbed and midsole and outsoles made from recycled car tires.
Ocean Minded will also showcase its full line of shoes and sandals, combining comfort with natural and sustainable materials. All Ocean Minded products can be viewed at the Crocs, Inc./Ocean Minded booth #32370 Jan. 23-26, 2008.
About Ocean Minded
The Ocean Minded™ brand was established in 1996 by Gary Ward, built on the principles of protecting beaches, respecting the environment and an overall love for life. Ocean Minded is a leading designer and manufacturer of high-quality leather and EVA-based sandals primarily targeted at the beach, adventure and action sports markets.
The Ocean Minded™ brand was acquired by Crocs, Inc. in 2007. Today, Ocean Minded operates as a wholly owned subsidiary of Crocs, Inc. and its founders continue to live the Ocean Minded lifestyle by actively leading beach clean-ups, and supporting and educating customers on the importance of leaving the ocean and all waterways in better condition than when they were found.
About Crocs, Inc:
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Croslite™ material, Crocs’ proprietary closed-cell resin, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market our products to a broad range of consumers.
Crocs™ shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.