FOR IMMEDIATE RELEASE
Media Contacts:
Tia Mattson
Crocs Footwear
303-848-7199
tia@crocs.com
Shelley Weibel
Crocs Footwear
303-848-7197
sweibel@crocs.com
Niwot, Colo., October 13, 2009 – Crocs, Inc. (NASDAQ: CROX), a leading manufacturer and retailer of casual footwear, announced today the planned opening of a new Crocs retail store in Boulder, Colorado. Scheduled to open in Spring 2010, the addition of this new flagship retail store will be the first Crocs retail store in Colorado and the company’s largest location worldwide.
Located at 1129 Pearl Street, the new store gives Crocs a strong retail presence on Boulder’s historic Pearl Street pedestrian mall, which is at the heart of Boulder’s downtown tourism district. This new flagship store will give Crocs more than 5,000 square feet of retail space to showcase the brand’s newest and most exciting new products each season.
“We are delighted to open a retail store in the Boulder community which has strongly supported Crocs since the Company’s inception,” said John Duerden, President and CEO of Crocs, Inc. “This new retail location underscores our commitment to our loyal consumer base in Boulder while providing a new space in which to test emerging in-store retail strategies. With an active and young population that is strongly associated with the outdoor lifestyle, we see tremendous opportunities and a good strategic fit in Boulder, which is known for having 300 days of sunshine each year.”
To learn more or find a retail location near you, please visit www.crocs.com.
About Crocs, Inc.
Crocs, Inc. is a designer, manufacturer and retailer of performance casual footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.
Crocs™ shoes are sold in 125 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.