New locations mark Crocs' first venture into Puerto Rico
NIWOT, Colo., Dec 14, 2010 (BUSINESS WIRE) --
In the midst of the holiday shopping season, Crocs,
Inc. (NASDAQ: CROX) announced today the Company's expansion into Puerto
Rico with new store locations. Opening this month, the Plaza Las
Americas store, located in Hato Rey, and Plaza Carolina store, located
in San Juan, join the Barceloneta and Old San Juan locations, which
opened earlier this year to mark our first retail venture into Puerto
Rico.
Retail sales have played a key role in the Company's growth strategy
this year, posting a 35 percent year over year revenue increase in the
third quarter of 2010. The new Puerto Rico stores allow the Company to
merchandise the depth of Crocs' more than 250 styles with a mix of
full-price and factory direct products, while also introducing the brand
to another international community.
"Puerto Rico is a great market for Crocs and a very strong
footwear market," says Doug Hayes, Vice President and General Manager of
Americas for Crocs. "New stores are a part of our Crocs brand
globalization strategy. It's important for us to not only strategically
locate our stores in busy shopping districts, but also showcase our
diverse product offering to shoppers around the world as our shoes
appeal to consumers for their comfort, color and value."
This retail expansion marks an exciting new opportunity for the leading
footwear company, while continuing to bring profound comfort, fun and
innovation to the world's feet. Crocs(TM) shoes are sold in more than 125
countries and the company currently expects to operate more than 400
company owned retail stores in shopping destinations around the globe by
year-end. To learn more about Crocs
or to find a Crocs store near you, visit Crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season. All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 125 countries. Every day, millions of Crocs(TM)
shoe lovers around the world enjoy the exceptional form, function,
versatility and feel-good qualities of these shoes while at work, school
and play. Visit www.crocs.comfor additional information.
SOURCE: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com