New Company Sites and Assets Increase Crocs Online Presence
NIWOT, Colo., Sep 23, 2010 (BUSINESS WIRE) --
Crocs, Inc. (NASDAQ: CROX) today announced the launch and redevelopment
of a variety of new company websites and digital assets to increase and
enhance the company's online presence. In addition to providing
supplementary revenue opportunities, the new online offerings are
designed to enrich the Crocs online experience.
The new online offerings include:
- Launch of Canadian and Australian websites. In the coming
month, Crocs will launch new consumer websites in Canada and Australia
that will be housed on the company's global platform. The new Crocs
Canada and Crocs Australia sites will feature a redesigned look and
feel while providing a refined shopping experience for each respective
market. Australia will be the first country in the Asia-Pacific region
to use the Demandware platform for a Crocs site. Housing Crocs'
regional and country-specific websites on one global platform will
help ensure consumers around the world have similar online experiences
when interacting with the company online.
- Mobile site launch. To capitalize on the growing number of
consumers making purchases through mobile devices, Crocs launched a
new consumer mobile site. The new site provides consumers a simple
interface for a more friendly shopping experience that can be accessed
from a mobile device anytime and anywhere, resulting in a surge in
traffic.
- Corporate website redesign. Earlier this summer, Crocs unveiled
a new corporate website (www.company.crocs.com)
designed to make company information easier to find for consumers,
media, analysts and investors. The redesigned site better reflects the
brand's fun and vibrant personality and provides visitors with
additional background on the company and its leadership. Additionally,
the site houses a new online community and blog, Vitamin
C, where footwear enthusiasts can interact with the brand and each
other to share their passion for Crocs(TM) shoes. The blog is moderated
by five self-proclaimed Crocs brand fanatics who were chosen as Crocs
Ambassadors after three months, hundreds of creative contest
submissions and 10,000+ votes. Vitamin C visitors also will find
seasonal style tips from Alison
Deyette, a nationally-recognized lifestyle and personal style
expert, along with daily surveys and polls, previews of new shoe
styles, and opportunities to share personal thoughts, photos and
videos.
"Our direct to consumer channel, which includes both Crocs-branded
retail stores and Crocs' online presence is an important part of our
business strategy which we consistently look to improve and invest in,"
said Chris Ladd, Vice President of Global Direct Sales. "Creating more
and better experiences for those looking to interact with Crocs online
is a key to our growth. With our increased digital footprint, we
continue to develop long-term brand platforms that resonate with Crocs
loyalists and expand our reach into new customer segments."
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX) offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season.All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 125 countries. Every day, millions of
Crocs(TM) shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
SOURCE: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com