Global Leader in Innovative Casual Footwear Launches First Sneaker
Style
NIWOT, Colo., Jul 27, 2010 (BUSINESS WIRE) --
As millions of parents across the country prepare for the back to
school, Crocs, Inc. introduces a new kid's collection of colorful,
playground-friendly and classroom-ready styles that meet school
requirements. This collection includes Crocs' first sneaker, the
Crocband Sneak, as well as flats, slip-ons and lined boots for boys and
girls. Each new style protects children's feet with a fully enclosed
design, matched with snuggly soft, lightweight, odor resistant and
easy-to-clean Croslite(TM) material, the loyal and loving technology found
in every pair of Crocs(TM) shoes. These new looks are available now at www.crocs.com
and at select retailers nationwide.
"We are very excited about this year's back to school styles,
particularly our new sneaker. We take great pride in continually
advancing the design of kid's shoes for optimum support, comfort and of
course, style," said Ken Chaplin, Vice President of Marketing. "It is
the versatility and flexibility of our proprietary Croslite(TM) material
that allows us to introduce new styles kids will love, and that will
take them anywhere - from the classroom to the cafeteria to the
playground."
Key Crocs Back to School Styles for Children
-
From the playground to home room, Crocband Sneak (MSRP: $34.99;
sizes c6-j3) is perfect for the new school year. Crocband
Sneak offers full and secure foot coverage and easy on/off
features to keep up with busy, energetic kids. With a Croslite(TM)
material footbed and Jibbitz(TM) shoe charm holes so kid's personality
can shine through, Crocband Sneak comes in a variety of adventurous
color combinations including navy/red, bubblegum/white, sea blue/navy,
black/black and white/black.
- Keeley (MSRP: $24.99; sizes c4-13) is a cute, "grown up" Mary
Jane style shoe for the little ladies. A simple slip-on, Keeley
features a Croslite(TM) material strap across the forefoot for a precise
fit and function that will support her from jumping rope to art class.
With multiple Jibbitz(TM) holes, these special charms will make this shoe
all her own. Keeley is available in bubblegum/fuchsia, dahlia/sky
blue, black/black, espresso/sky blue and fuchsia/bubblegum.
- Crocband Gust (MSRP: $34.99; sizes c6-j3) is a full-coverage
shoe with a cozy sweatshirt fabric and durable microfiber lining
making these shoes perfect for active kids everywhere. Kids can chose
from a variety of colors, including black/white, espresso/orange,
navy/pink lemonade, navy/red, espresso/sky blue and fuchsia/bubblegum.
-
Retro looking yet innovative, Genna (MSRP: $29.99; sizes c6-j3)
is a slip-on
flat perfect for recess play and after school activities. With a
sporty style and strap for a more secure fit, Genna is one shoe that
can keep up with your on-the-go daughter. Available in black/black,
bubblegum/fuchsia, dahlia/fuchsia, espresso/sky blue, navy/pink
lemonade, and red/black. Genna also offers holes for Jibbitz(TM)
rhinestones and sparkle charms to personalize every pair.
-
For the winter months ahead, CrocaSam (boys) and CrocaSally (girls)
(MSRP: $39.99; sizes c4- j3) are slip-on
boots made with sleek, fleece lining on the inside to keep feet
warm and cozy. Available in black/sea blue, espresso/natural,
natural/yellow, black/bubblegum, natural/bubblegum, and sky
blue/dahlia, both styles also have a rubber outsole made for added
traction and durability that will help keep kids on the go and
incredibly comfortable as the leaves begin to fall.
About Crocs, Inc.
A world leader in innovative casual
footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX),
offers several distinct shoe collections with more than 120 styles to
suit every lifestyle. As lighthearted as they are lightweight, Crocs(TM)
footwear provides profound comfort and support for any occasion and
every season. All Crocs(TM) branded shoes feature Croslite(TM) material, a
proprietary, revolutionary technology that produces soft, non-marking,
and odor-resistant shoes that conform to your feet.
Crocs(TM) products are sold in 125 countries. Every day, millions of Crocs(TM)
shoe lovers around the world enjoy the exceptional form, function,
versatility and feel-good qualities of these shoes while at work, school
and play. Visit www.crocs.com
for additional information.
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SOURCE: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com
or
Tia Krultz, 312-616-2589
tkrultz@c-k.com