NIWOT, Colo., Feb 25, 2011 (BUSINESS WIRE) --
Crocs, Inc. (NASDAQ: CROX) today announced that it has named Andrew
Davison as chief marketing officer. Davison will be responsible for
leading all aspects of Crocs' marketing including the company's
advertising, consumer promotions and online communications campaigns.
Prior to joining Crocs, Davison served as senior director of digital
innovation at Crispin Porter & Bogusky (CP+B). While at CP+B, Davison
served as CMO for the agency's joint venture startup, B-cycle, the
nation's first city-wide bike-sharing program. He also led the agency's
innovation team in developing Vail Resorts EpicMix social media
application, one of the country's most innovative ski tracking
technologies.
"Davison brings a wealth of marketing, branding and project development
and innovation experience to Crocs," said John McCarvel, president and
chief executive officer of Crocs. "As new integrated marketing campaigns
are developed and implemented, Davison will serve as a valuable resource
and leader."
In addition to his role at CP+B, Davison's past experience also includes
co-founding and serving as chief executive officer of texturemedia, an
award-winning and nationally recognized interactive agency, from 2001 -
2008. As the firm's chief strategist, Davison helped develop and
implement custom integrated marketing campaigns and Web technology
solutions for a broad range of clients, including Kaiser Permanente,
Wells Fargo and the Aspen Ski Corporation.
"Crocs has a proven track record of innovative and successful marketing
campaigns, and I look forward to continuing this tradition to further
engage the millions of consumers around the world who have come to know
and love the Crocs brand," said Davison.
To learn more about Crocs
or to find a Crocs store near you, visit Crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season.All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 125 countries. Every day, millions of
Crocs(TM) shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
SOURCE: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com