Crocs Chameleons(TM) shoes to launch in mid-May with exclusive pre-sale
NIWOT, Colo., May 04, 2011 (BUSINESS WIRE) --
Crocs,
Inc. (NASDAQ: CROX) today announced the launch of Crocs Chameleons(TM),
a new color-changing shoe line. The new collection combines Crocs'
proprietary closed-cell resin Croslite(TM) material with photochromic
technology for the first color-changing technology in molded footwear.
The Crocs Chameleons(TM) shoes will be available to the public starting on
Friday, May 13 online and at Crocs retail
locations.
Crocs Chameleons(TM) shoes change from a translucent base color to a
brilliant bright color within seconds when exposed to sunlight and back
to their original color just as quickly once removed from UV light.
While only a limited quantity of Crocs Chameleons(TM) shoes will be
available to the public on Friday, May 13, consumers who want "first
dibs" on the new shoes can visit www.CrocsChameleons.com
starting today to sign up to receive a special link to a pre-sale
website. Consumers who sign up will be emailed a link they can follow to
purchase Crocs Chameleons(TM) shoes online 24 hours before they go on sale
to the public.
The Crocs Chameleons(TM) line with launch with two styles for kids
including:
- Crocs Chameleons(TM) Translucent Clog (MSRP: $39.99, sizes C4 -
J1). A fun, color-changing clog-style shoe for boys and girls, the
Crocs Chameleons(TM) Translucent Clog is available in lime/yellow,
oyster/pink lemonade and celery/sea blue.
- Crocs Chameleons(TM) Shirley (MSRP: $39.99, sizes C9 - J1). A
girly twist on the classic clog with a feminine flower cutout, the
Crocs Chameleons(TM) Shirley is available in oyster/ultraviolet and
celery/fuchsia.
Additional quantities of Crocs Chameleons(TM) shoes will be available later
in the summer, just in time for the back-to-school shopping season. In
2012 the collection expands, with consumers seeing more evolutions of
this new color-change technology from Crocs.
"Crocs Chameleons are the latest example of innovative designs we are
committed to bringing to market," said Dale Bathum, Vice President of
Product for Crocs. "From our recent sneakers introduction to our new
translucent collection, the first to incorporate TPU with our
proprietary Croslite technology for sleeker designs, we continue to
advance the ways in which we utilize our proprietary material."
To see a video demonstrating the color-change technology, visit YouTube/crocs.com
or learn more at www.CrocsChameleons.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season.All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 90 countries. Every day, millions of
Crocs(TM) shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
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SOURCE: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com
or
Linhart PR
Robin Zimmerman, 303-951-2559
rzimmerman@linhartpr.com