Meeting follows record setting 1st quarter and celebrates the future
of the company
NIWOT, Colo., May 27, 2011 (BUSINESS WIRE) --
Today, Crocs,
Inc. (NASDAQ: CROX) wrapped up its inaugural global sales meeting in
Denver, Colo. Crocs employees from more than 50 countries attended the
2012 sales meeting to preview next season's new product offerings,
fortify the company's forward momentum over the past 18 months and to
kick off Crocs' 10th anniversary.
The meeting's theme, "10+, Let's Make History Again," highlighted the
company's heritage, while focusing on the company's future. These themes
were echoed by the meeting's keynote speaker, Scott Bedbury, a former
marketing executive for Starbucks and Nike and author of A New Brand
World; 8 Principles for Achieving Brand Leadership in the 21st Century.
"Crocs is well poised to take its brand to the next level," said
Bedbury. "The next year will be a time of opportunity and expansion if
it can further diversify product collections and strengthen its
marketing efforts around the world. The brand has achieved world-wide
recognition in a short time and with Crocs innovative style and business
approach - they are evolving into a true lifestyle brand."
Crocs President and CEO, John McCarvel, also discussed important lessons
learned over the past 10 years, as well as his plan and vision for the
company's future. Specifically, the brand will continue to focus on
product innovation, global brand-building and sales channel growth
strategies.
"Our global sales meeting was an opportunity to come together as an
organization to reflect on our past and celebrate a bright future," said
McCarvel. "The global enthusiasm around our wide portfolio of products
was astounding. The new collections exemplify the ways in which we are
continuing to innovate and diversify our product offerings and I'm
confident they will appeal to a variety of retail partners."
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season.All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 90 countries. Every day, millions of
Crocs(TM) shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
SOURCE: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com
or
Linhart PR
Lauren Cameron, 303-951-2570
lcameron@linhartpr.com