Fashion-forward evolution inspires "New Crocs, New You" consumer
makeover contest
NIWOT, Colo., Mar 22, 2011 (BUSINESS WIRE) --
Crocs,
Inc. (NASDAQ: CROX) today announced the introduction of the new
translucent collection,
more fashion-forward styles inspired by this season's shimmer trends.
Inspired by Crocs' updated product line, consumers are encouraged to
participate in the "New Crocs, New You" wardrobe makeover contest with
nationally-recognized fashion expert, Jenn
Falik.
The new translucent line is the first collection from Crocs to
incorporate TPU with Crocs' proprietary Croslite(TM) technology and feature
brilliant sheer colors perfect for spring and summer wardrobes. All of
the new styles are available for $49.99 or less. Key women's translucent
styles for this season include:
- Adrina
Flat (MSRP: $39.99, sizes J1 - W11) is a colorfully stylish
flat featuring Crocs' renowned comfort and a distinctive circular
design. The Adrina Flat is available in ultraviolet/berry,
aqua/celery, black/black, espresso/bronze and grapefruit/oyster.
- Carlie
Flat(MSRP: $44.99, sizes J1 - W11) is Crocs' take on
peep-toe flats, complete with a fully molded Croslite(TM) material sole
and a supportive transparent TPU upper for enhanced comfort. The
Carlie Flat is available in buttercup/oyster, aqua/buttercup,
black/black, celery/aqua, dahlia/fuchsia, fuchsia/ultraviolet,
khaki/espresso, lavender/ultraviolet and oyster/mango.
- Adrina
Strappy Sandal(MSRP: $34.99, sizes W4 - W11) is a
sleek and strappy sandal featuring a transparent TPU upper that wraps
the toe and ankle providing comfort and support. The Adrina Strappy
Sandal is available in aqua/celery, black/black, espresso/bronze,
grapefruit/oyster and ultraviolet/berry.
"This season's collections ultimately reflect the progression of Crocs'
signature style. New Crocs, New You allows us to showcase our
product makeover while allowing us to directly communicate new offerings
to our consumers," said Christy Saito, Director of Product for Crocs.
"By providing women with more on-trend styles, we are able to broaden
our reach into new wearing occasions. Our consumers now have more
stylish options to incorporate into their daily looks."
Today through April 15, consumers are invited to visit www.crocs.com/newyou
to enter a makeover contest. The grand prize winner will receive a trip
to New York City for a makeover package, including a shopping spree and
makeover with style and beauty expert Jenn Falik. Crocs will donate $5
per entry to Dress
for Success Worldwide with a minimum donation of $40,000 and a
maximum donation of $50,000; the donation supports the organization's
ongoing efforts in providing professional attire and a network of
support for disadvantaged women.
"Dress for Success supports more than 100 communities worldwide,
providing more than 50,000 women each year with the clothing, guidance
and tools necessary to succeed in work and in life," said Joi Gordon,
Chief Executive Officer of Dress for Success Worldwide. "Thanks to Crocs
and its donation to Dress for Success, our services and support for
disadvantaged women continues worldwide."
"Updating your wardrobe for spring and summer doesn't have to break the
bank and the new translucent collection from Crocs makes it simple to
get great style at affordable prices," said Falik. "It's amazing what
small updates to your current wardrobe can do to transform your look and
leave you with variety of new styles you can wear throughout spring and
summer."
To learn more from Falik and her suggested spring looks featuring the
newest Crocs(TM) shoes, consumers can watch a wardrobe makeover tips video
with Falik on Crocs'
YouTube channel.
Additional information about the newest Crocs(TM) shoes for the entire
family is available at www.crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 120 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season.All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 125 countries. Every day, millions of
Crocs(TM) shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6655119&lang=en
SOURCE: Crocs
Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com
or
Linhart PR
Robin Zimmerman, 303-951-2559
rzimmerman@linhartpr.com