New 'School Approved' symbol makes back to school shopping simple for
parents
NIWOT, Colo., Aug 03, 2011 (BUSINESS WIRE) --
Crocs,
Inc. (NASDAQ: CROX) today announced the introduction of its new fall
kids' collection, perfect for the back to school season. All of the new
styles are not only fun, lightweight and incredibly comfortable,
everything kids love about Crocs(TM) shoes, but they also carry a new
'School Approved' symbol parents can feel good about.
All of the Crocs fall styles carrying the new 'School Approved' symbol -
including sneakers, flats and slip-ons - meet typical school dress
codes, meaning they feature closed toes, enclosed heels and non-marking
soles. The symbol can be found now on select styles at www.crocs.com
as well as on shoe hang tags at Crocs retail locations
nationwide. In addition to meeting most school dress codes, the new
Crocs fall kids' styles are affordable too. All are available for $49.99
or less.
Key back to school styles for kids this season include:
- Hover
Sneak (MSRP: $39.99, sizes c9-j6) is a virtually weightless twist
on the classic sneaker made with durable canvas that is perfect for
the schoolyard. The Hover sneak is available in navy/light grey,
black/sea blue and white/black for boys and girls, as well as in camo
print canvas in navy/sea blue or black/black for boys.
- Hover
Sneak Leather (MSRP: $49.99, sizes c9-j6) is a vintage-inspired
sneaker with lightweight comfort. The Hover Sneak Leather is available
in black/graphite, espresso/khaki, light grey/pearl white,
white/bubblegum and white/white.
- Hover
Sneak Metallic (MSRP: $39.99, sizes c9-j6) is a sparkly twist on
the classic sneaker featuring a fun metallic fabric girls will love.
The Hover Sneak Metallic is available in gold/bubblegum,
ultraviolet/black and fuchsia/bubblegum.
- Hover
Sneak Slip On (MSRP: $39.99, sizes c9-j6) is a virtually
weightless slip-on sneaker for boys with a sporty look and feel. The
Hover Sneak Slip On is available in white/black, black/black,
charcoal/white and navy/light grey.
- Dawson
Sneak (MSRP: $44.99, sizes c4-j3) is a sneaker built for play
complete with durable suede and a shock cord lacing system for a
secure fit. The Dawson Sneak is available in bubblegum/chocolate,
black/black, espresso/khaki and graphite/navy.
"Our fall kids' collection reflects Crocs' commitment to providing
comfortable, stylish kids' shoes that meet both school dress codes and
parents' budgets," said Shannon Myers, Director of Children's Product
for Crocs. "With the addition of the school approved symbol, we hope to
make back to school Crocs shoe shopping even easier for parents this
year."
For additional information about the newest Crocs(TM) shoes for back to
school, as well as information about the new school approved symbol,
visit www.crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season.All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 90 countries. Every day, millions of
Crocs(TM) shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6818933&lang=en
SOURCE: Crocs, Inc.
Crocs, Inc.
Claire Tindall, 303-848-7000
ctindall@crocs.com
or
Linhart PR
Noelle Robillard, 303-951-2574
nrobillard@linhartpr.com