NIWOT, Colo., Jul 29, 2011 (BUSINESS WIRE) --
Crocs,
Inc. (NASDAQ: CROX), revealed its new spring/summer 2012 footwear
line at the World Shoe Association (WSA) trade show in Las Vegas this
week. The new line, which includes more than 40 styles, features Crocs'
signature comfort combined with innovative designs that demonstrate the
evolution of key collections. Retailers can view the new 2012 styles at
the Crocs WSA booth (#5018) at the Sands Expo Center from July 27-29,
2011.
Highlights of the 2012 styles include evolutions of Crocs' 2011
Translucent and Sneaker collections. Enhancing both the look and
performance, all of the new styles integrate Crocs' proprietary
Croslite(TM) material with eye-catching design elements. Crocs will also
offer spring/summer 2012 styles in its innovative color-changing Crocs Chameleons(TM)
collection, along with the Ocean Minded(TM) by Crocs and YOU by Crocs(TM)
collections.
"The evolution of these key Crocs collections will continue to provide
us with a competitive advantage as we further diversify our product
lines, which are now comprised of more than 250 styles," said Christi
Saito, vice president of product development at Crocs. "The Crocs brand
will continue to progress, offering our consumers comfortable footwear
options for a variety of wearing occasions. At the foundation of this is
technology evolution and innovation."
Key spring/summer 2012 lines include:
- Sneaker Collection - updated with a breathable Croslite(TM)
material mesh called CrosMesh(TM), and CrocsWeld, a unique fused seam
with minimal stitching. Both CrosMesh(TM) and CrocsWeld exemplify Crocs'
ability to maintain the functionality of the proprietary Croslite(TM)
material while adding perforation and breathability.
-
CrocsWeld is front-and-center in the CrocsWeld Hover Sneaker made
with "no-sew" technology for an entirely different sneaker
experience. The CrocsWeld Hover Sneaker will be available in men's
sizes 7 - 13 in charcoal/black, silver/electric blue,
silver/parrot green, silver/true red, white/white, nautical
navy/silver and red/silver (MSRP: $54.99).
-
The CrosMesh(TM) Summer Shoe for Men is a slip on sneaker with
increased ventilation. The CrosMesh(TM) shoes will be available in
men's sizes 7-13 in black/charcoal, pearl white/navy, white/parrot
green and white/true red (MSRP: $59.99).
- Translucent Collection - features fashion-forward styles with
colorful, transparent TPU designs. A standout in the collection is the
Adrina Flat II, a classic cap-toed flat that enhances the Crocs'
women's style offering. It will be available in women's sizes 4-11 in
aqua/raspberry, black/black, gold/espresso, hot pink/gold and
ultraviolet/oyster (MSRP: $44.99)
- Ocean Minded(TM) by Crocs is perfect for the beach and warm
weather wearing occasions. The Waveseeker is constructed from stretchy
quick dry polyester with an ultra light footbed and midsole bottom
made from recycled Croslite(TM) material. Styles include:
-
Waveseeker Skimmer for Women, available in women's sizes 5-11 in
black/pink, chocolate/green, light grey/blue and pink/violet
(MSRP: $60.00).
-
Waveseeker Lace Up for Men, available in men's sizes 7-13 in
tan/chocolate, black/lime, mid grey/charcoal and chocolate/aqua
(MSRP: $60.00).
- YOU by Crocs (TM), offering women more fashionable styles that can
easily transition from day to night. Each style in this collection is
constructed with genuine leather upper and lining complete with a
Croslite(TM) material footbed. Key 2012 YOU by Crocs styles include:
-
Sammilee - A classic leather pump with a 3.4" heel that is ideal
for the office and beyond. The Sammilee is available in women's
sizes 5-11 in black, beige, snake and pewter (MSRP: $130.00).
-
Myersita - A high heel hidden platform sandal that will makes the
day-to-night transition a breeze. The Myersita is available in
women's sizes 5-11 in black, natural, pewter and pink (MSRP:
$140.00).
The spring/summer 2012 Crocs' lines will be available at retailers and
online at www.crocs.com
beginning in January 2012.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season.All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 90 countries. Every day, millions of
Crocs(TM) shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.comfor additional information.
SOURCE: Crocs, Inc.
Crocs, Inc.
Claire Tindall, 303-848-7000
ctindall@crocs.com
or
Linhart PR
Noelle Robillard, 303-951-2574
nrobillard@linhartpr.com