NIWOT, Colo., Jan 06, 2011 (BUSINESS WIRE) --
Crocs, Inc. (NASDAQ: CROX) today announced the appointment of Becky
Gebhardt to the company's newly created position of senior creative
director. A 15-year advertising veteran with a prestigious track record,
Gebhardt will be responsible for driving concept creation for Crocs'
multi-channel sales and brand strategies, as well as for the online and
in-store Crocs customer experience.
"Gebhardt has an extraordinary talent for conceptualizing compelling
consumer brand marketing solutions that will broaden Crocs awareness,
increase sales and enhance customer loyalty," said John McCarvel,
President and Chief Executive Officer for Crocs. "Her understanding of
the brand's new positioning and expanding product line will help us
continue to elevate and evolve the Crocs brand globally."
Prior to joining Crocs, Gebhardt served as vice president of creative,
public relations and online experience for Avelle, Inc., a premier
Internet destination featuring designer accessories, where she was
responsible for overseeing concept development. Additionally, Gebhardt
brings vast knowledge of the apparel and footwear industry, having
served as vice president of creative at Land's End, one of the world's
largest retailers of clothing for the family. At Land's End she was
responsible for driving $1.5 billion in annual sales through creative
execution of campaigns in all sales channels, across all company
divisions.
"I am extremely excited to serve as creative director for Crocs," said
Gebhardt. "As the direction of Crocs' product line continues to evolve,
I look forward to bringing the brand to life through innovative,
creative campaigns."
To learn more about Crocs
or to find a Crocs store near you, visit Crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs(TM) footwear provides profound
comfort and support for any occasion and every season. All Crocs(TM)
branded shoes feature Croslite(TM) material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs(TM) products are sold in 125 countries. Every day, millions of Crocs(TM)
shoe lovers around the world enjoy the exceptional form, function,
versatility and feel-good qualities of these shoes while at work, school
and play. Visit www.crocs.comfor additional information.
SOURCE: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com