New Look Improves the Shopping Experience While Showing Off Expanded
Four-Season Product Line
NIWOT, Colo.--(BUSINESS WIRE)--Nov. 15, 2011--
Crocs,
Inc. (NASDAQ: CROX) opens the doors to three new concept stores this
week. The new shops are designed to drive a holistic, engaging approach
to the Crocs retail experience. They are located in three busy shopping
destinations: Mall of America in Bloomington, Minn.; Barton Creek in
Austin, Tex.; and Streets at Southpoint in Durham, N.C.
From brand interpretation to visual merchandising elements, Crocs’ new
store design provides a retail experience rather than just a retail
space. Crocs worked with leading architecture and design firm Callison
to create unique design elements including:
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An iconic entryway and strategically located visual merchandising
areas within the storefront, enticing customers’ interest and drawing
them into the store
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An engaging, fun and high-touch environment, inviting consumers to
explore, interact and shop
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An intuitive store that is easily navigated, allowing consumers to
discover new footwear styles from among the more than 250 styles now
offered by Crocs
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A platform for our cross-channel retail strategy, including the option
for customers to purchase shoes through crocs.com if a particular
style is not available in store
“This new concept store is a key part of our long-term strategic plan.
We set out to merchandise our diverse product mix, as well as create a
space that is flexible and can adapt to our evolving brand direction and
merchandising offering,” said John McCarvel, president and chief
executive officer of Crocs, Inc. “Moreover, we’ve delivered a store
design experience that capitalizes on the existing connection between
the Crocs brand and its core customer base, while also attracting new
customers less familiar with the brand.”
“Our design teams work with innovative retail leaders around the world
to provide comprehensive design services that impact their business
goals,” said MJ Munsell, principal of global retail at Callison. “The
partnership with Crocs is a perfect example of how the collaboration was
able to deliver a new branded retail concept by managing all aspects of
the design. The result is a concept that feels like a journey taking
customers through lifestyle vignettes that help them discover Crocs in a
whole new way.”
For more details on store locations and grand opening celebration,
please visit www.crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides profound
comfort and support for any occasion and every season. All Crocs™
branded shoes feature Croslite™ material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs™ products are sold in 90 countries. Every day, millions of
Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
About Callison
Callison is an international architecture firm specializing in
retail, mixed-use, corporate, hospitality, residential, urban planning,
mission critical and healthcare in markets worldwide with offices in
Seattle, Beijing, Dallas, Dubai, London, Los Angeles, Mexico City, New
York, Scottsdale and Shanghai. Founded in 1975, Callison creates places
that amplify market share for Fortune 500 companies and
international leaders with a design approach that drives business goals.
Source: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com