Corporate social responsibility program aims to make a difference
through the power of footwear for those in need around the world
NIWOT, Colo.--(BUSINESS WIRE)--Dec. 20, 2012--
Crocs,
Inc. (NASDAQ: CROX) is celebrating its fifth year of giving back
through the company’s corporate social responsibility program, Crocs
Cares℠. The program, launched in 2007, seeks to provide happy and
healthy feet to children and families around the world. Since its
inception, Crocs Cares℠ has donated more than three million pairs of
shoes to communities in need in more than 40 countries around the world.
This equates to more than one pair of shoes donated each minute.
“Giving back has always been an important part of the Crocs culture, and
something we greatly value as an organization,” said John McCarvel,
Crocs president and chief executive officer. “We are proud of the
difference we have made through Crocs Cares during the past five years,
but recognize that our work is far from over. We look forward to
expanding our efforts in future years to continue to help those in need.”
Crocs proudly partners with a variety of global non-profit
organizations, including Feed The Children, UNICEF, Brothers Brother
Foundation, World Emergency Relief and Global Aid Network, to help ship
and distribute shoes to those in need, both abroad and within the U.S.
The company also works with a number of local organizations around the
world to help identify and coordinate local shoe donations. Many of
these organizations consider Crocs™ shoes a ‘perfect shoe’ for those in
developing parts of the world and following natural disasters because
they are lightweight, don’t absorb water and provide basic protection
from harsh environmental elements.
“Crocs has been a valued partner for Feed The Children for a number of
years, and the difference their donations make in the lives of children
is immeasurable,” said Feed The Children spokesperson Tony Sellars. “The
shoes they provide around the world help protect the foot from
infections and diseases that rob children of vital nutrients.
Domestically, the gift of Crocs shoes allows parents to provide a basic
need for their children that they might otherwise be unable to afford.”
The latest Crocs Cares℠ initiative is a holiday donation program with
Feed The Children, asking consumers to help give back to those less
fortunate this holiday season. Crocs Cares℠ will donate a pair of shoes
to children and families in need, up to 10,000 pairs, for every donation
made to Feed The Children at checkout in Crocs stores through December
31, 2012, and online through January 15, 2013. Additional information
about the Crocs Cares℠ holiday donation program can be found at www.crocscares.com/feedthechildren.
Additional recent Crocs Cares℠ initiatives include:
-
Donating disaster supplies through Feed The Children and shoes to the
families affected by Hurricane Sandy in New York and New Jersey
-
Providing shoes to women throughout the U.S. to make a difference in
their hometowns through the “100 Women, 100 Shoes Challenge,” a
partnership with O, The Oprah Magazine
-
Donating shoes to families affected by tornados in Joplin, MO and
Alabama
-
Donating shoes to Japan in the wake of last year’s devastating
earthquake and resulting tsunami
Additional information about Crocs Cares℠ and local and global Crocs
Cares℠ initiatives can be found at www.crocscares.com
and www.facebook.com/crocscares.
About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world
leader in innovative casual footwear for men, women and children. Crocs
offers several distinct shoe collections with more than 300 four-season
footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the
soft, comfortable, lightweight, non-marking and odor-resistant qualities
that Crocs fans know and love. Crocs fans "Get Crocs Comfort Inside"
every pair of shoes, from the iconic clog to new sneakers, sandals,
boots and heels. Since its inception in 2002, Crocs has sold more than
200 million pairs of shoes in more than 90 countries around the world.
The brand celebrated reaching $1 billion in annual sales in 2011.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocsshoes
About Feed The Children
Founded in 1979, Feed The Children's mission is to provide hope and
resources for those without life's essentials. A BBB Wise Giving
Alliance accredited charity; Feed The Children is one of the largest
charities based in the U.S., providing more than 350,000 children around
the world with a hot, nourishing meal every day. Here in the U.S., the
lives of nearly 10 million people are impacted each year from food and
supplies distributed through over 1200 local partner agencies. For more
information, visit www.feedthechildren.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121220005196/en/
Source: Crocs, Inc.
Crocs, Inc.
Patrick Rich, 303-848-7408
prich@crocs.com