Knee-highs, rain boots highlight new product launch at Magic
NIWOT, Colo.--(BUSINESS WIRE)--Feb. 14, 2012--
Crocs,
Inc. (NASDAQ: CROX), celebrating 10 years as the footwear leader in
comfort, fun, and innovation, this week revealed its fall 2012 product
line at the MAGIC trade show in Las Vegas. The Spring/Summer collection,
which includes more than 125 new styles, delivers fresh new style on the
outside and signature Crocs comfort on the inside. Retailers can view
the new 2012 styles, highlighted by Crocs’ growing line of knee-high and
rain boots, at the Crocs MAGIC booth (#62312) February 13-15 at the Las
Vegas Convention Center.
Crocs introduces its new fall collection including the new Iridescent Weave Boot. (Photo: Business Wire)
Highlights of the fall 2012 styles include the evolution of Crocs’ Rain
Boots and Crocs Cobbler Boots. Following consumer demand to expand
wear occasions for women, Crocs’ new styles integrate Croslite™ material
with eye-catching and on-trend design elements.
“The fall line brings together Crocs’ DNA and style innovation with a
juxtaposition of design and comfort,” said Christy Saito, vice president
of product management at Crocs. “The Crocs brand continues to expand
wearing occasions for women, with a distinct focus around functional
style.”
Key fall 2012 lines include:
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Crocs Cobbler Collection is made with premium leather, suede
and beautiful finishing details on the outside, with all the comfort
of your favorite Crocs™ shoes on the inside. In particular, the Crocs
Cobbler Studded boot features genuine leather and suede pieced uppers
for a handcrafted look, with the lightweight cushioning comfort of a
Croslite™ material midsole and outsole. Rubber outsole pods add to its
functional style. (MSRP: $110)
-
Mother Nature shouldn’t put a damper on looking good. Crocs’ fall line
of rain boots helps turn April showers into May compliments.
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New Rainfloe Boots feature soft textile lining for added
warmth in the cold rain, while the Croslite™ material base
provides lightweight cushioning and support to go with the boots’
exceptionally light, fluid rubber and compressible shaft. (MSRP:
$75)
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Just because the sun isn’t shining, doesn’t mean your boots can’t. Crocs
Wellie Patent Rain Boot features the traditional Wellie
pull-on style with rubber outsole pods, re-energized with Crocs
color for a glossy patent finish. On the inside, they’re
exceptionally light and comfortable. Classic style with the Crocs
feeling inside makes looking fashionable easier than ever. (MSRP:
$72)
-
Innovation meets comfort with Crocs’ Super Molded Iridescent Weave
Boot. Featuring an amazing Super Molded technique for a sculpted,
basket-weave look, this new addition to Crocs’ fall line stands out
with its shimmery and shiny iridescent finish, as well as its warm
inside lining and signature Croslite™ material. (MSRP: $110)
This line will be available at retailers and online at www.crocs.com
in fall 2012.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides profound
comfort and support for any occasion and every season. All Crocs™
branded shoes feature Croslite™ material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs™ products are sold in 90 countries. Every day, millions of
Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50168071&lang=en
Source: Crocs, Inc.
Crocs, Inc.
Claire Tindall, 303-848-7000
ctindall@crocs.com