NIWOT, Colo.--(BUSINESS WIRE)--Mar. 1, 2012--
Crocs,
Inc. (NASDAQ: CROX) today announced that it was awarded the 2011
Footwear Plus Award for Design Excellence in the Children’s category at
the 13th Annual Plus Awards presented by Footwear Plus, the
industry’s leading fashion magazine.
Crocs' new Hover Sneak helped Crocs land the Plus Award (Photo: Business Wire)
The 2011 awards were presented in New York CityFeb. 2 as part of an
“Industry Appreciation” party co-sponsored by the Fashion Footwear
Association of New York (FFANY). Approximately 300 industry members,
including a broad range of retailers came together for the event, with
thousands more casting votes online over the past several weeks to pick
this year’s winners.
“Crocs is honored to be recognized by our industry peers with this
prestigious award,” said Dale Bathum, Crocs’ Senior Vice President of
Product. “Our brand has a rich history of delivering fun, colorful, and
easy on/off children’s products that speak to the playful aesthetic
which kids love. This award acknowledges our unique approach to design –
innovative and interactive elements on the outside with Crocs’ iconic
comfort on the inside – that has continued to make Crocs shoes a
favorite with children around the world for the past 10 years.”
This year there were 20 Plus Award categories, spanning the breadth of
the footwear market, including children’s, athletic, dress, comfort,
boots and wellness categories. Crocs was honored as the winner of the
Children’s category.
“Congratulations to Crocs on winning the Plus Award in the ‘Children’s’
category,” stated Greg Dutter, Editorial Director of Footwear Plus
magazine. “The brand delivered a myriad of whimsical, colorful designs
(most notably its color-changing CrocsChameleons
collection) that captivated kids nationwide. In addition, the brand’s
launch of its ‘School Approved’ symbol served as an effective way to
reassure parents in their purchases.”
The Crocs’ children’s line will continue to evolve to include rain
boots, licensed properties, and new sneaker styles, all launching this
year. For more information, please visit www.crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides profound
comfort and support for any occasion and every season. All Crocs™
branded shoes feature Croslite™ material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs™ products are sold in 90 countries. Every day, millions of
Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50187678&lang=en
Source: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com