New interactive website highlights the company’s global growth and
showcases style evolution
NIWOT, Colo.--(BUSINESS WIRE)--May. 29, 2012--
Crocs,
Inc. (NASDAQ: CROX) today announced the launch of its new “Crocs
Around the World” campaign, which marks the company’s 10th
anniversary and calls on its global fan base to share in the
celebration. The campaign lives online at www.crocsaroundtheworld.com
where Crocs fans can connect virtually to share their favorite Crocs
stories, shop for limited edition products and experience the brand’s
evolution during the past 10 years.
Crocs new interactive site marks the brands 10th birthday and allows fans to share their favorite Crocs stories over the years. (Photo: Business Wire)
Celebrating the growth of Crocs over the past 10 years, the Crocs
Around the World site features an evolutionary path showcasing the
expansion of Crocs from a one-shoe company to the global lifestyle brand
it is today. Currently, Crocs offers more than 300 styles of four-season
footwear in more than 90 countries around the world. The Crocs Around
the World site features:
“The Crocs Around the World site provides an opportunity for us to
celebrate our 10th anniversary with those who have made our
brand what it is today – our loyal consumers and partners,” said Andrew
Davison, Chief Marketing Officer for Crocs. “Throughout our evolution
from one iconic clog to the more than 300 diverse styles we offer today,
we’ve always focused on delivering comfortable, quality footwear to our
consumers. We look forward to continuing to grow and evolve the Crocs
brand in the future and hope to celebrate many more milestones with
those who love our shoes along the way.”
Crocs fans can experience the Crocs Around the World site in 11
languages, reflecting the truly global nature of the brand. More
information, including rules on how to share, celebrate and shop on the
Crocs Around the World site can be found at http://crocsaroundtheworld.com/en/us/home.
About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world
leader in innovative casual footwear for men, women and children. Crocs
offers several distinct shoe collections with more than 300 four-season
footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the
soft, comfortable, lightweight, non-marking and odor-resistant qualities
that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair
of shoes, from the iconic clog to new sneakers, sandals, boots and
heels. Since its inception in 2002, Crocs has sold more than 200 million
pairs of shoes in more than 90 countries around the world. The brand
celebrated reaching $1 billion in annual sales in 2011.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocsshoes.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50292961&lang=en
Source: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com