NIWOT, Colo.--(BUSINESS WIRE)--Sep. 17, 2012--
Crocs, Inc. (NASDAQ: CROX) today announced that it was named a Top
Company of the Year by ColoradoBiz magazine in the consumer business
category. The award was presented during the 2012 ColoradoBiz Top
Company Awards ceremony on September 12 in Denver. Crocs was recognized
for its financial performance, brand evolution and philanthropic efforts
over the past 12 months.
The ColoradoBiz Top Company Awards recognize companies with headquarters
or a strong presence in Colorado for their achievements over a 12 month
period. Companies can be nominated in 14 different categories and are
judged on financial performance, community involvement and outstanding
achievements in areas such as product innovation, operational excellence
and marketing effectiveness. Winners are selected by a panel of business
professionals and policy officials.
Contributing to Crocs’ achievement as Top Company was its financial
performance during the past 12 months. At the end of 2011, Crocs
surpassed $1 billion in annual revenue for the first time in its 10 year
history. The company shifted from five quarters of losses to eight
consecutive quarters of profits, swinging its stock value from less than
$1 in 2009 to one of NASDAQ’s top performers in 2011. The positive
momentum continued into 2012, with two quarters of strong earnings
results to-date.
“We’re honored to be recognized as a Top Company by ColoradoBiz for our
strong financial performance and community stewardship during the past
year,” said John McCarvel, president and CEO of Crocs. “This award is a
testament to the passion and dedication of our employees who are
committed to the continued growth of the Crocs brand. I am proud to
accept this award on their behalf.”
In addition to its financial growth, Crocs was recognized for the
successful execution of its first fully in-house marketing campaign. The
“Crocs Inside” campaign focuses on product diversity and highlights the
comfort found in each pair of Crocs’ more than 300 footwear styles.
The company’s commitment to giving back to the local and global
communities in which it does business also contributed to its Top
Company designation. Since 2007, more than 3 million pairs of Crocs
shoes, a retail value of roughly $20 million, have been donated to
children and families in need through the company’s corporate social
responsibility program, Crocs Cares.
To learn more about Crocs and Crocs Cares or to find a Crocs store near
you, visit Crocs.com.
About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world
leader in innovative casual footwear for men, women and children. Crocs
offers several distinct shoe collections with more than 300 four-season
footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the
soft, comfortable, lightweight, non-marking and odor-resistant qualities
that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair
of shoes, from the iconic clog to new sneakers, sandals, boots and
heels. Since its inception in 2002, Crocs has sold more than 200 million
pairs of shoes in more than 90 countries around the world. The brand
celebrated reaching $1 billion in annual sales in 2011.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocsshoes
Source: Crocs, Inc.
Crocs, Inc.
Investor Contact:
Kevin Kim, 303-848-7000
kkim@crocs.com
or
Media
Contact:
Shelley Weibel, 303-848-7000
sweibel@crocs.com