NIWOT, Colo.--(BUSINESS WIRE)--Sep. 13, 2012--
Crocs, Inc. (NASDAQ: CROX) today announced that Dale Bathum has been
appointed chief product officer, Mike DeBell has been named chief sales
officer and Doug Hayes has taken the role of president of the Americas
market. As chief product officer, Bathum will be responsible for
overseeing ideation, design, development and introduction of Crocs
products to the international marketplace, while DeBell will lead all
Crocs global sales offices and direct-to-consumer sales in the role of
chief sales officer. Hayes will continue to oversee operations for North
and South America, including wholesale and direct-to-consumer sales.
“Dale, Mike and Doug have each played an integral role in growing Crocs
into a leading global lifestyle brand, and we look forward to their
continued leadership in their new roles,” said John McCarvel, president
and chief executive officer of Crocs. “Dale’s product vision, Mike’s
sales leadership and Doug’s firm grasp on the Americas marketplace will
help ensure Crocs’ continued, sustained growth.”
Bathum, who previously was senior vice president of product for Crocs,
joined the company in 2007 with more than two decades of footwear
industry experience. Prior to Crocs, Bathum founded and spent 10 years
as CEO and president of Bite, a golf and outdoor footwear brand. Before
founding Bite, Bathum held senior product development roles with
footwear leaders Deckers and Nike.
DeBell returned to U.S. in October 2011 as senior vice president of
global sales. Earlier in 2011, DeBell spent six months in Europe
assisting in the regional restructure. He joined Crocs in 2006 as vice
president of sales in Asia where he built the business over 5 years. In
his more than 17 years of sales experience, DeBell held various sales
management roles with multiple global companies.
Hayes joined Crocs in 2008 as vice president and managing director of
Crocs Canada. In 2009 he assumed his most recent role, vice president
and general manager of the Americas. Prior to joining Crocs, Hayes spent
25 years in the sports industry, serving in leadership roles with
National Sports, Forzani Group Ltd, Callaway Golf Canada and
adidas-Salomon Canada Limited.
To learn more about Crocs
or to find a Crocs store near you, visit Crocs.com.
About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world
leader in innovative casual footwear for men, women and children. Crocs
offers several distinct shoe collections with more than 300 four-season
footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the
soft, comfortable, lightweight, non-marking and odor-resistant qualities
that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair
of shoes, from the iconic clog to new sneakers, sandals, boots and
heels. Since its inception in 2002, Crocs has sold more than 200 million
pairs of shoes in more than 90 countries around the world. The brand
celebrated reaching $1 billion in annual sales in 2011.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocsshoes.
Source: Crocs, Inc.
Crocs, Inc.
Investor Contact:
Kevin Kim,
303-848-7000
kkim@crocs.com
or
Media
Contact:
Shelley Weibel, 303-848-7000
sweibel@crocs.com