Global and regional licensing agreements will extend Crocs brand to
accessories, apparel and eyewear
NIWOT, Colo.--(BUSINESS WIRE)--Feb. 9, 2012--
Crocs,
Inc. (NASDAQ: CROX) today announced its expansion into licensing,
providing opportunities for the Crocs brand to extend beyond footwear.
The company has signed licensing agreements with key global and regional
manufacturers for products ranging from apparel to sunglasses and other
accessories.
“Licensing presents an opportunity to leverage one of our most valuable
assets – the global power of the Crocs brand - by associating it with
best-in-class products that go beyond footwear,” said Mike DeBell, Vice
President of Global Sales. “More than 200 million pairs of Crocs shoes
have been sold, in more than 90 countries around the world. That’s
powerful testimony to the connection forged with consumers by the Crocs
brand. Through strong international and regional licensing partners, we
plan to extend the power of our brand and make new consumer connections.”
The first non-footwear Crocs-branded products included a line of adult
and children’s socks from Sock and Accessories Brands, which launched in
the holiday 2011 season. These are available in North America through
wholesale and retail channels. Crocs-branded socks, produced by
Intersocks, will also be available throughout European markets.
Crocs also entered an agreement with Accessory Exchange, which is
producing a variety of Crocs-branded accessories for men, women and
children, in several global regions. Accessory Exchange Crocs-branded
products include hats, bags, backpacks, socks and gloves that are
available now at Crocs retail stores and Crocs.com.
In April 2012, the Crocs brand will extend to children’s apparel through
an agreement with the A Group. The children’s apparel will be available
in 46 countries around the globe and distributed through retail and
wholesale channels. Crocs-branded sunglasses and sunglass accessories
also will launch in May 2012. Eye King, LLC is producing sunglasses for
adults and youth for retail and wholesale distribution in the U.S. and
Canada.
Through a partnership with ICER Brands, Crocs Professional Footwear
Division will build on the loyal following of medical professionals with
the introduction of Crocs-branded scrubs. This new medical gear is
available now through specialty stores and online.
Finally, Paramount, a sports licensee, recently kicked off Collegiate
and MLB licensed footwear for the brand, which is available now.
“As we continue to explore these and other new collaborations, I am
confident our license partners will help us grow and spread our brand
promise of delivering products with profound comfort, fun and
innovation,” continued DeBell.
More information about Crocs is available at www.crocs.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides profound
comfort and support for any occasion and every season. All Crocs™
branded shoes feature Croslite™ material, a proprietary, revolutionary
technology that produces soft, non-marking, and odor-resistant shoes
that conform to your feet.
Crocs™ products are sold in 90 countries. Every day, millions of
Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while at
work, school and play.
Visit www.crocs.com
for additional information.
Source: Crocs
Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com