CrocStyle Insiders to Help Showcase New Style-Forward Crocs Footwear
NIWOT, Colo.--(BUSINESS WIRE)--May. 22, 2012--
Crocs,
Inc. (NASDAQ: CROX) today announced the launch of a new style blogger
program to highlight on-trend, yet comfortable, Crocs™ footwear
throughout the year. Five well-respected style and fashion bloggers will
participate in the program as CrocStyle Insiders to preview and showcase
new Crocs™ styles.
Each CrocStyle Insider will help share new, fashionable Crocs™
products with today’s savvy shoppers looking for online style
inspiration, as well as host interactive online events and style
parties. Crocs has named the following 2012 CrocStyle Insiders:
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Kathryn
Finney started her wildly successful fashion blog, The
Budget Fashionista, in the summer of 2003. Kathryn’s
frank advice and Midwestern charm turned a small site about looking
fabulous on a budget into one of the top fashion sites on the
Internet, with more than 13 million unique visitors each year. Kathryn
has been profiled and/or featured in numerous top publications and is
currently the Editor-at-Large at BlogHer, Inc. The release of her
Amazon best-selling book, “How to Be a Budget Fashionista - The
Ultimate Guide to Looking Fabulous For Less,” made her the first
fashion blogger to receive a book deal from a major publishing house.
She was also the first fashion blogger to attend fashion week.
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Audrey
McLelland, author of Mom
Fashion Report, left the fashion world of Donna Karan
International to raise her brood of four boys under the age of five in
her home state of Rhode Island. She’s learned that you can take the
girl out of the Fashion District, but you can’t take the Fashion
District out of the girl. Audrey brings her fashion expertise to Mom
Fashion Report, her style and fashion blog within the Mom
Generations network. Audrey also brings her mom fashion expertise
to BabyCenter.com as
a beauty and style writer, SheKnows.com as
the MommyStyle contributor and was invited as the Mom Fashion Voice at
the People's Choice Awards with Tim Gunn and Gretta Monahan. Audrey
also shares her advice on CBS' "The Rhode Show." In addition, Audrey
co-founded Getting Gorgeous Events, which connects brands with
bloggers through a series of pampering activities.
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Jenn
Rager started her blog The
Stylish Housewife after deciding to quit her job in the financial
services industry to become a stay at home mom. Her personal style &
beauty blog aims to motivate and inspire other moms to make the most
of what their closet has to offer and stay stylish on a budget. Jenn
has been featured on Parenting.com, FabSugar and was a featured
blogger for the LOFT Cares breast cancer research blogger campaign.
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Maegan
Tintari of …Love
Maegan is a Los Angeles-based style blogger who writes daily
to share personal style secrets, DIYs and hair tutorials, home decor
and fashion tips, as well as a look into her personal life with her
husband and two adorable dogs. Maegan is currently a style editor with
BlogHer and a featured beauty expert with Life
Well Lived. Soon to be a published author, Maegan is working on
her first book, due out in spring 2013.
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Lilliana
Vazquez is the founder and editor-in-chief of The
Cheap Chica’s Guide to Style, an online fashion resource that
is a go-to destination for fashionistas on a budget. The site reaches
a national audience of more than 250,000 women each month and is
considered the authority on “looking chic for cheap.” Known for her
ability to provide informative, accessible and relatable fashion
commentary, Lilliana is a style expert with more than 250 appearances
on NBC, CBS, ABC, FOX, Bravo and The Style Network. Lilliana serves as
a regular contributor to the Emmy nominated Nate Berkus Show as well
as to TBS’ Movie and a Makeover and is currently a lifestyle
correspondent for New York LIVE on NBC New York.
“This team of bloggers represents what style means to us at Crocs, which
is simply looking great, being comfortable and keeping up with trends on
a budget,” said Katy Lachky, VP of Global Communications at Crocs. “With
more than 300 different Crocs styles available today, we are looking
forward to working with this diverse group of style experts to continue
to raise awareness of some of our more fashion-forward products and how
they can easily be incorporated into any wardrobe.”
To keep up with the CrocStyle Insiders and check out their insights and
personal styles featuring the newest Crocs™ shoes, readers can find the
latest on the Crocs
blog. Readers can also follow the CrocStyle Insiders on their
personal blogs.
Additional information about the newest Crocs™ shoes for the entire
family is available at www.crocs.com.
About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world
leader in innovative casual footwear for men, women and children. Crocs
offers several distinct shoe collections with more than 300 four-season
footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the
soft, comfortable, lightweight and odor-resistant qualities that Crocs
fans know and love. Crocs fans "Get Crocs Inside" every pair of shoes,
from the iconic clog to new sneakers, sandals, boots and heels. Since
its inception in 2002, Crocs has sold more than 200 million pairs of
shoes in more than 90 countries around the world. The brand celebrated
reaching $1 billion in annual sales in 2011.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocsshoes
Source: Crocs, Inc.
Crocs, Inc.
Claire Tindall
303-848-7000
ctindall@crocs.com