Donations will be made to the Aurora Victim Relief Fund through GivingFirst.org
NIWOT, Colo.--(BUSINESS WIRE)--Jul. 25, 2012--
Crocs,
Inc. (NASDAQ: CROX) today announced that it will donate $5 for each
pair of shoes sold online at crocs.com
and at Crocs’ Colorado retail stores from July 24 – July 31 to aid the
victims of the Aurora, Colo. theater shooting. The donations will be
made through Crocs CaresSM, the company’s corporate social
responsibility program, to the Aurora Victim Relief Fund through GivingFirst.org.
“As a Colorado-based company, we are committed to supporting our local
community during times of need and believe that it is important to come
together as a community to aid those affected by this tragedy,” said
Melissa Koester, program manager for Crocs Cares. “We are proud to be
part of a local community that is doing so much to support those
affected by this terrible event.”
GivingFirst.org
is a resource for Colorado charities and is a program of Community First
Foundation. The donations that are raised through GivingFirst.org
will be matched by the Governor’s office dollar for dollar, up to
$100,000. These funds will then be divided evenly between the various
Colorado charities that are supporting the victims of the shooting. Once
the initial $100,000 donation is raised, the remaining funds will go to
the immediate needs and long term support of the families impacted by
the tragedy.
Launched in 2007, Crocs Cares was created to make a difference in the
lives of children and families in need through initiatives that
positively impact the environment, employees and local and global
communities. Crocs Cares is focused on donating shoes to those in need
around the world and on volunteer and fundraising initiatives in the
communities in which Crocs does business. More than 3 million pairs of
shoes have been donated through Crocs Cares since the program’s
inception.
Additional information about Crocs Cares can be found at www.crocscares.com.
About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world
leader in innovative casual footwear for men, women and children. Crocs
offers several distinct shoe collections with more than 300 four-season
footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the
soft, comfortable, lightweight, non-marking and odor-resistant qualities
that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair
of shoes, from the iconic clog to new sneakers, sandals, boots and
heels. Since its inception in 2002, Crocs has sold more than 200 million
pairs of shoes in more than 90 countries around the world. The brand
celebrated reaching $1 billion in annual sales in 2011.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocsshoes
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50354047&lang=en
Source: Crocs
Crocs, Inc.
Shelley Weibel, 303-848-7197
sweibel@crocs.com