Philanthropic Program Asks Women to Put Their Best Foot Forward,
Offering 10,000 Pairs of Crocs Shoes to Help Make a Difference
NIWOT, Colo.--(BUSINESS WIRE)--May. 31, 2012--
Crocs,
Inc. (NASDAQ: CROX), in conjunction with O,
The Oprah Magazine, today announced the launch of the “100
Women, 100 Shoes Challenge,” an initiative that encourages women to give
back to their communities. The fashionably philanthropic challenge will
provide 100 women with 100 pairs of Crocs™ shoes to be used to make a
difference in their hometowns. The “100 Women, 100 Shoes Challenge”
celebrates Crocs’ 10th anniversary and its culture of giving.
Through July 2, 2012, women are invited to visit www.omagonline.com/crocs
to submit a creative idea for working with a 501(c)(3) non-profit
organization to use 100 pairs of Crocs™ shoes to do good in their
community. 100 women will be chosen to fulfill their plans, with several
women highlighted promotionally in the October issue of the magazine.
Some examples of altruistic ideas include:
-
Partner with a charity walk: the first 100 participants who get
sponsored for $100 or more receive a pair of Crocs™ shoes to walk in.
-
Organize a day of activities for a local Boys & Girls Club: Each child
gets his or her own pair of Crocs in the color of their choice.
-
Provide shoes to a local animal shelter: Volunteers receive a pair
when caring for the animals.
“Giving back has always been a part of Crocs’ culture, and we’re excited
to partner with O, The Oprah Magazine on the “100 Women, 100
Shoes Challenge” to empower women to give back,” said Katy Lachky, vice
president of global communications for Crocs. “At Crocs, we believe in
the power of doing good and look forward to making an impact in
communities across the country.”
“Philanthropy and volunteerism are extremely important to our readers,”
Jill Seelig, vice president/publisher and chief revenue officer of O,
The Oprah Magazine. “This program is a great opportunity for them to
think about the needs of their own communities, get creative and make a
difference.”
As part of its 10th anniversary celebration, Crocs has extended the
program to its employees, offering 100 employees around the world 100
pairs of shoes to make a difference in their local communities through
partnership with non-profits, bringing the total donation to 20,000
pairs of shoes.
The “100 Women, 100 Shoes Challenge” is part of Crocs’ corporate social
responsibility platform – Crocs
Caressm. Launched in 2007, Crocs Caressm aims
to make a difference providing shoes to children and families in need
for happy and healthy feet around the world. Crocs Cares also focuses on
supporting events and volunteer initiatives in communities in which
Crocs does business. More than 3 million pairs of shoes have been
donated since the program’s inception.
Following the entry period, the marketing department of O, The Oprah
Magazine will select 100 women, and their related 501(c)(3) charitable
organizations, to receive 100 pairs of shoes to put their creative ideas
into action.
Information, as well as official rules for the “100 Women, 100 Shoes
Challenge” will be featured in the June issue of O, The Oprah Magazine,
as well as online at www.omagonline.com/crocs.
About Crocs, Inc.
Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world
leader in innovative casual footwear for men, women and children. Crocs
offers several distinct shoe collections with more than 300 four-season
footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the
soft, comfortable, lightweight, non-marking and odor-resistant qualities
that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair
of shoes, from the iconic clog to new sneakers, sandals, boots and
heels. Since its inception in 2002, Crocs has sold more than 200 million
pairs of shoes in more than 90 countries around the world. The brand
celebrated reaching $1 billion in annual sales in 2011.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocsshoes
About O, The Oprah Magazine
O, The Oprah Magazine (oprah.com/omagazine)
encourages confident, intelligent women to reach for their dreams,
express their individual style and make wise choices, guided by the
values of one of the most charismatic women in the world, O Editorial
Director Oprah Winfrey. With an emphasis on personal growth, the
magazine inspires, addressing every aspect of a woman's life – the
material, the intellectual and the emotional – and deeply connects with
more than 15 million readers every month (MRI, 2011 Doublebase). From
the moment it launched, O, The Oprah Magazine carved out a unique
position in the marketplace and created an entirely new category in
women’s magazines, delivering the Live Your Best Life message through
thoughtful, ever-evolving content and the trusted advice provided by
Suze Orman, Dr. Phil and Dr. Oz and other well-known experts. In
May 2012, O, The Oprah Magazine won the publishing industry’s highest
honor, the American Society of Magazine Editors (ASME) award for General
Excellence. O is available on Zinio, Barnes & Noble Nook, Amazon Kindle
and Flipboard, and on the App store at www.itunes.com/appstore.
Follow O, The Oprah Magazine on Twitter @O_Magazine.
O, The Oprah Magazine, which also publishes a South African edition,
is a co-venture between Harpo Print, LLC and Hearst Magazines, a unit of
The Hearst Corporation (www.hearst.com),
one of the nation's largest diversified media and information companies.
With its acquisition of Lagardère SCA's 100 titles in 14 countries
outside of France, Hearst Magazines now publishes more than 300 editions
around the world, including 20 U.S. titles. Hearst Magazines is a
leading publisher of monthly magazines in the U.S. in terms of total
circulation and reaches 87 million adults (Spring 2011 MRI).
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50294922&lang=en
Source: Crocs
Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com