Brand commits to ongoing relationship with “America’s All-Time Best
10K”
BOULDER, Colo.--(BUSINESS WIRE)--Mar. 26, 2013--
BolderBOULDER, the third largest running race in the United States,
today announced Crocs, Inc. as the presenting sponsor for the 2013
BolderBOULDER. The race attracts more than 50,000 participants and draws
professional racing teams from all over the world. More than 150,000
spectators watch the festivities at this Memorial Day tradition in
Boulder, Colorado.
“We’ve had an outstanding relationship with Crocs, as they have
sponsored our race in different capacities over the years,” said Cliff
Bosley, Race Director. “We are thrilled to have them as our presenting
sponsor because like us, they are an influential brand to many
Coloradoans.”
Crocs will be the sole presenting sponsor for the BolderBOULDER, and the
event will be called the BolderBOULDER Presented by Crocs. Crocs will
also offer race packet pick-up and on-site registration at its Colorado
retail locations, including their outlet location in Silverthorne, CO.
In addition, every volunteer for the race will be outfitted in a pair of
Crocs™ shoes.
"We are so excited to be the presenting sponsor of the BolderBOULDER,
especially since our company was born in Boulder 11 years ago and our
headquarters still remain here,” said Michael Martin, Crocs’ Director of
Marketing for the Americas. “We think the unique nature of the
BolderBOULDER is the perfect fit for our very unique brand. There’s no
other place in the world we would rather kick off the summer, than with
50,000 people who love the active, Boulder lifestyle like us."
The BolderBOULDER 10K road race was first held in 1979 in the area
around North Boulder Park. Today, the course finishes at the University
of Colorado’s Folsom Field. From the first-year field of 2,700 runners,
it has grown into the seventh largest road race in the world, with more
than 53,000 participants in 2012.
The professional wheelchair race kicks-off at 6:30 a.m. and the first
wave of runners launches at 7:00 a.m. The Women’s and Men’s Pro Race
starts are 11:15 a.m. and 11:26 a.m. respectively. The BolderBOULDER’s
Memorial Day tribute, the largest Memorial Day celebration in the United
States, begins at Noon at Folsom Field. The SportsEXHIBIT will be on
Pearl Street Mall in Boulder, May 25-26, from 10:00 a.m. - 6:00 p.m.
For more information please contact Stephanie Winslow (720-236-1911) stephanie@bolderboulder.com
at BolderBOULDER, or Patrick Rich (303-848-7408) prich@crocs.com
at Crocs, Inc.
About BolderBOULDER: The
BolderBOULDER 10K presented by Crocs, is the 3rd largest running race in
the United States and the 7th largest in the world. The race attracts
over 52,000 runners, joggers, walkers and wheelchair racers, and draws
professional athletes from around the world to compete for one of the
largest non-marathon prize purses in road racing. The 2013 race starts
at 30th and Walnut and winds through neighborhoods with live music and
entertainment at every corner. The race finishes in the University of
Colorado’s Folsom Field and attracts over 150,000 spectators. The 35th
annual BolderBOULDER will be held on Memorial Day, May 27th, 2013. For
more information please visit: www.bolderboulder.com
About Crocs, Inc: Crocs, Inc.
(NASDAQ: CROX) is a world leader in innovative casual footwear for men,
women and children with more than $1 billion in annual revenue. The
company offers several distinct shoe collections with more than 300
four-season footwear styles. All Crocs™ shoes feature Croslite™
material, a proprietary, revolutionary technology that gives each pair
of shoes the soft, comfortable, lightweight, non-marking and
odor-resistant qualities that Crocs enthusiasts know and love. Crocs
fans “Get Crocs Inside” every pair of shoes, from the iconic clog to new
sneakers, sandals, boots and heels. Since its inception in 2002, Crocs
has sold more than 200 million pairs of shoes in more than 90 countries
around the world.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocs.com.
Source: Crocs, Inc.
Crocs, Inc.
Patrick Rich, 303-848-7408
prich@croc.com
or
BolderBOULDER
Stephanie
Winslow-Sell, 720-236-1911
stephanie@bolderboulder.com