NIWOT, Colo.--(BUSINESS WIRE)--Apr. 3, 2013--
Crocs, Inc. (NASDAQ: CROX) today announced that it has named Andy
Sackmann as chief marketing officer. Sackmann will be responsible for
leading all aspects of Crocs’ marketing including the company’s brand,
advertising, consumer promotions, and online communications campaigns.
(Photo: Business Wire)
Sackmann joined Crocs as vice president of marketing in June 2011. In
that role, Sackmann also spearheaded the global e-commerce team that
supported regional business generating an excess of $100M in
revenue across 22 international e-commerce sites. He led the creation of
an internal analytics team and standardized data methodology to drive
results based changes throughout the e-commerce business. In the
traditional marketing space, he worked closely with the regional and
corporate marketing teams to connect, define and extend the Crocs brand
vision and position to consumers around the globe.
Prior to joining Crocs, Sackmann served as account director at Crispin
Porter & Bogusky (CP+B). While at CP+B, Sackmann established himself as
a top digital strategist through digital planning and development for
global campaigns, as well as digital strategy for Best Buy and American
Express.
“During his tenure at Crocs, Andy has played an integral role in helping
the company achieve record global sales while engaging our customer base
in new and exciting ways,” said John McCarvel, president and chief
executive officer of Crocs. “As Crocs continues its forward momentum
into its 11th year, we are thrilled to have Andy leading the
marketing efforts.”
In addition to his role at CP+B, Sackmann’s past experience includes
digital development and strategy and marketing operations with VML and
Texturemedia.
“It has been a privilege to work for a global brand as iconic and
trusted as Crocs, and I’m both honored and humbled by this new
opportunity,” Sackmann said. “Crocs has always been a brand that elicits
emotions, and I look forward to blending my digital background with the
adaptive, real-time global marketing landscape at Crocs.”
To learn more about Crocs
or to find a Crocs store near you, visit Crocs.com.
About Crocs, Inc.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual
footwear for men, women and children with more than $1 billion in annual
revenue. The company offers several distinct shoe collections with more
than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™
material, a proprietary, revolutionary technology that gives each pair
of shoes the soft, comfortable, lightweight, non-marking and
odor-resistant qualities that Crocs wearers know and love. Crocs fans
“Get Crocs Inside” every pair of shoes, from the iconic clog to new
sneakers, sandals, boots and heels. Since its inception in 2002, Crocs
has sold more than 200 million pairs of shoes in more than 90 countries
around the world.
Get social with Crocs – www.crocs.com,
www.facebook.com/crocs,
www.twitter.com/crocs,
www.pinterest.com/crocsshoes.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130403006370/en/
Source: Crocs, Inc.
Crocs, Inc.
Shelley Weibel, 303-848-7000
sweibel@crocs.com