Zooey Deschanel and Natalie Dormer Lead the Cast of Crocs Global
Brand Ambassadors for 2019
NIWOT, Colo.--(BUSINESS WIRE)--
Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual
footwear for women, men and children, today announced a cast of fresh
faces for the third year of its “Come As You Are” global marketing
campaign. Since 2017, “Come As You Are” has inspired millions of
consumers around the world, leading to increases in brand relevance,
consideration and desirability.
Award-winning actress, singer-songwriter and director Zooey Deschanel
along with British actress Natalie Dormer, Chinese actress, dancer and
model Gina Jin, South Korean actress and gugudan girl-band member Kim
Se-Jeong, and Japanese actress and model Suzu Hirose will be featured in
digital, social, print and in-store marketing materials in key global
markets beginning in 2019.
“I love that we are all unique,” said Deschanel, a mother of two.
“When Crocs asked me to be a part of their ‘Come As You Are’ campaign, I
was excited to have the opportunity to join a fun and colorful brand,
but more importantly, have the opportunity to inspire others to embrace
their individuality.”
Throughout the year-long “Come As You Are” campaign, the new brand
ambassadors will encourage consumers to declare that expressing
yourself, being comfortable and being stylish are not mutually
exclusive. The campaign will highlight the iconic Classic Clog, as well
as LiteRide™, the brand’s latest innovation in comfort technology, and
the popular Crocs Serena and Swiftwater™ sandal collections.
“Since launching ‘Come As You Are’ in 2017, Crocs has seen renewed brand
interest from consumers around the globe,” said Terence Reilly, Crocs’
Chief Marketing Officer. “We are proud of what this campaign has
achieved, but are eager to see how a talented, unique and
self-expressive cast can redefine what it means to be comfortable in
your own shoes.”
Recognized for her presence in some of the biggest global TV and movie
franchises of our time, including HBO’s Game of Thrones and The
Hunger Games, Dormer will play an important role for the brand in
Europe.
“I’ve said it before, but I truly believe if you don’t scare yourself a
little bit, you’ll never grow,” said Dormer. “Whether it’s the roles
I’ve played or marathons I’ve run, I challenge myself to get out of my
comfort zone. That’s why the ‘Come As You Are’ message that Crocs is
sharing is so important to me.”
In China, actress, dancer and model Gina Jin is best known for starring
in the television dramas Peacock King and Seven Weapons while
Korean brand ambassador Kim Se-Jeong is active as a popular K-POP singer
since her official debut as a member of gugudan in 2016. More recently,
she has been featured in various drama OSTs and is also recognized for
her role in Drama School 2017.
Said Jin: “I’m excited to partner with a brand like Crocs that values
self-expression and standing out from the crowd. To me, that’s what the
‘Come As You Are’ message is all about.”
Kim Se-Jeong added: “I used to struggle with the fear of making
mistakes. But if you don’t mess up every once in a while, you won’t
learn anything. ‘Come As You Are’ is a platform that can help people
push through their fears and learn to be comfortable in your own shoes.”
Suzu Hirose, a Japanese actress and model, is known for her roles in Our
Little Sister and Rage, and for playing the lead role in the Chihayafuru
films.
“It’s never been more OK to be yourself,” Hirose said. “While I get to
express myself through different characters on-screen, maintaining my
one-of-a-kindness off-screen is the essence of the ‘Come As You Are’
campaign.”
Crocs will announce more details about the evolution of “Come As You
Are” in early 2019.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual
footwear for women, men and children, combining comfort and style with a
value that consumers know and love. Every pair of shoes within Crocs’
collection contains Croslite™ material, a proprietary, molded footwear
technology, delivering extraordinary comfort with each step.
In 2018, Crocs reinforces its mission of “everyone comfortable in their
own shoes” with the second year of its global Come As You Are™ campaign.
To learn more about Crocs or Come As You Are, please visit www.crocs.com or
follow @Crocs on Facebook, Instagram and Twitter.
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Crocs, Inc.
Ryan Roccaforte, 303-848-7116
RRoccaforte@crocs.com
Source: Crocs, Inc.