LiteRide™ foam is 40 percent softer and 25 percent lighter than
Classic Croslite™ foam
NIWOT, Colo.--(BUSINESS WIRE)--Mar. 1, 2018--
Crocs, Inc. (NASDAQ: CROX), a global leader in casual footwear for
women, men and children, today announced the worldwide debut of
LiteRide™, its most innovative comfort technology to-date. Created from
“equal parts science and magic,” LiteRide, a revolutionary closed-cell
material, reinforces Crocs’ dedication to comfort, delivering consumers
a delightful mix of support and sink-in softness.
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The LiteRide™ Collection merges sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect.(Photo: Business Wire)
LiteRide™ foam, the key ingredient in a collection of the same name,
comes to life by merging sporty, on-trend styles and silhouettes with
the legendary Crocs comfort that consumers expect. In fact, LiteRide™
foam is 40 percent softer and 25 percent lighter than Classic Croslite™
foam, the original Crocs comfort material that consumers already know
and love.
“We’re witnessing a shift from comfort being a ‘nice-to-have’ to a
consumer ‘must-have,’ and we think LiteRide answers that call,” said
Michelle Poole, Crocs Sr. Vice President of Global Product and
Marketing. “In fact, our LiteRide comfort technology is a perfect fit
for consumers who want to feel comfortable all day every day or who
simply want a stylish complement to their athleisure wear.”
For SS18, the LiteRide™ Collection offers a variety of product choices
designed for women and men that align with the increasing popularity of
the athleisure category. The LiteRide™ Collection includes the following
styles: the Clog, the Slide, the Sandal, the Flip, the Slip-On, the
Lace, the Pacer and the Mule.
LiteRide™ is available now on crocs.com and at select stores globally
this month at a US MSRP ranging between $44.99 for the LiteRide™ Slide
and $64.99 for the men’s LiteRide™ Lace. The LiteRide™ Clog is available
at a US MSRP of $54.99.
“LiteRide is lighter, softer and more flexible than anything we’ve
created before. While Croslite remains at the heart of our comfort story
and our classic footwear, we continue to up the ante by delivering
innovative comfort to our consumers,” Poole continued. “Not only
does the LiteRide technology offer an elevated level of comfort, but the
new streamlined designs deliver modern Crocs styling at its best. The
bottom line: we believe in continuous innovation in order to make our
consumers feel comfortable in their own shoes.”
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual
footwear for women, men and children, combining comfort and style with a
value that consumers know and love. Every pair of shoes within Crocs’
collection contains Croslite™ material, a proprietary, molded footwear
technology, delivering extraordinary comfort with each step.
In 2018, Crocs reinforces its mission of “everyone comfortable in their
own shoes” with the second year of its global Come As You Are™ campaign.
To learn more about Crocs or Come As You Are, please visit www.crocs.com or
follow @Crocs on Facebook, Instagram and Twitter.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180301005021/en/
Source: Crocs, Inc.
Crocs, Inc.
Ryan Roccaforte, 303-848-7116
rroccaforte@crocs.com