The special-edition collaboration includes styles for women and
children, just in time for Mother’s Day
NIWOT, Colo.--(BUSINESS WIRE)--May 1, 2018--
Crocs, Inc. (Nasdaq: CROX), a global leader in innovative casual
footwear for women, men and children, today announced the worldwide
debut of its Drew Barrymore ♥ Crocs Chevron Collection. The
special-edition clogs, flips, sandals and slides combine exclusive
graphics and embellishments with Barrymore’s personal design touch under
the unifying theme of love, just in time for Mother’s Day.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180501005031/en/
Brand ambassador Drew Barrymore wears the Crocs Isabella Gladiator Sandal from her new Drew ♥ Crocs Chevron Collection. (Photo: Business Wire)
The new line is inspired by a playful, everyday-authentic sensibility
that women and children of all ages can relate to. Barrymore’s two
daughters, Olive and Frankie, also inspired styles within the Chevron
Collection, which is available on popular Crocs silhouettes, including
the Classic Clog, the Crocband™ Clog and the Crocs Isabella Sandal.
“I really love the Chevron Collection,” said Barrymore, the Golden Globe
Award-winning actress, producer, director and author. “I think the
designs we came up with are extremely fun and wearable, which makes them
perfect for moms and kids. There’s a great sophistication to the
colortones we used, but also this inspired playfulness.”
Crocs, in collaboration with Barrymore, infused combinations of white,
black, tan and tomato with increasingly popular chevron geometric
graphics. A mix of metallic and beaded embellishments give the Chevron
Collection an elevated look.
The Drew Barrymore ♥ Crocs Chevron Collection is available now on
crocs.com and at select stores globally this month at a US MSRP ranging
between $44.99 for the Classic Clog and $54.99 for the Crocs Isabella
Gladiator Sandal. The girls’ Classic Clog is available at a US MSRP of
$29.99 while the girls’ Crocs Isabella Sandal is available at a US MSRP
of $39.99.
“Drew certainly sees herself as a mother first, so we were thrilled to
design a collection that helped her tell that story,” said Michelle
Poole, Crocs’ Sr. Vice President of Global Product and Marketing. “The
trend-right graphics, patterns and embellishments pair nicely with
Drew’s brand of upbeat, modern-boho style, while the mix of silhouettes
make the collection a perfect option for that ‘mommy and me’ wearing
occasion.”
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual
footwear for women, men and children, combining comfort and style with a
value that consumers know and love. Every pair of shoes within Crocs’
collection contains Croslite™ material, a proprietary, molded footwear
technology, delivering extraordinary comfort with each step.
In 2018, Crocs reinforces its mission of “everyone comfortable in their
own shoes” with the second year of its global Come As You Are™ campaign.
To learn more about Crocs or Come As You Are, please visit www.crocs.com or
follow @Crocs on Facebook, Instagram and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180501005031/en/
Source: Crocs, Inc.
Crocs, Inc.
Ryan Roccaforte, 303-848-7116
rroccaforte@crocs.com