Global Brand Ambassadors Declare that Comfort, Style and
Self-Expression Belong Together
NIWOT, Colo.--(BUSINESS WIRE)--
Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual
footwear for women, men and children, today launched the third year of
its “Come As You Are” marketing campaign. Global brand ambassadors,
including award-winning actress, singer-songwriter and director Zooey
Deschanel, along with British actress Natalie Dormer will encourage
consumers to declare that being yourself, being comfortable and looking
stylish are not mutually exclusive.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190402005034/en/
Award-winning actress, singer-songwriter and director Zooey Deschanel wears the Classic Clog. (Photo: Business Wire)
For the campaign’s official launch, Crocs has released a video that
highlights just how easy it is to be comfortable in your own shoes.
“As we enter our third year of ‘Come As You Are,’ we are evolving not
only our message and cast but the entire look and feel of our marketing
campaign,” said Terence Reilly, Chief Marketing Officer, Crocs. “Crocs
is making a bold declaration that you can have both style and comfort no
matter who you are or where your life takes you.”
Deschanel and Dormer are joined by Chinese actress, dancer and model
Gina Jin, South Korean actress and gugudan girl-band member Kim
Se-Jeong, and Japanese actress and model Suzu Hirose for the year-long
campaign.
“Because comfort comes in many shapes and sizes, our global brand
ambassadors will wear and talk about some of our most popular styles in
settings that are relevant to their interests and personalities,” Reilly
said.
Crocs’ most popular products and collections will be showcased
throughout the campaign, including LiteRide™, Crocband Platform, Crocs
Serena, Swiftwater™ and, of course, the iconic Classic Clog.
“Come As You Are” will be seen through various digital, social and
in-store marketing materials with a specific focus on the United States,
Germany, China, Japan and South Korea. In addition, Crocs will be on the
lookout for a 2019 Crocs Fan Ambassador who can show us how they embrace
“Come As You Are” and wear Crocs to pursue their passions. Additional
details on the 2019 Crocs Fan Ambassador contest will be shared later
this month.
To learn more about the “Come As You Are” campaign, visit www.crocs.com/comeasyouare.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual
footwear for women, men and children, combining comfort and style with a
value that consumers know and love. A vast majority of shoes within
Crocs’ collection contains Croslite™ material, a proprietary, molded
footwear technology, delivering extraordinary comfort with each step.
In 2019, Crocs reinforces its mission of “everyone comfortable in their
own shoes” with the third year of its global Come As You Are™ campaign.
To learn more about Crocs or Come As You Are, please visit www.crocs.com or
follow @Crocs on Facebook, Instagram and Twitter.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190402005034/en/
Crocs, Inc.
Ryan Roccaforte
303-848-7116
RRoccaforte@crocs.com
Source: Crocs, Inc.